Canon RF-S 7.8MM F4 STM Dual Lens

Canon Introduces the RF-S7.8MM F4 STM Dual Lens: Expanding Capabilities for VR and 3D Content Creators

MELVILLE, NY, October 30, 2024 – Canon U.S.A., Inc., a leader in digital imaging solutions, has announced the new RF-S7.8mm F4 STM DUAL lens, designed for social media content creators and enthusiast videographers. Compatible with the Canon EOS R7 and the latest addition to the growing EOS VR System lineup, this innovative lens offers a practical and affordable way to explore storytelling in the expanding world of VR and 3D content creation.

Previewed at Apple’s WWDC (Worldwide Developers Conference) 2024 keynote, this lens has been crafted for those looking to explore new visual formats, particularly with the rising interest in spatial video content. The 7.8mm focal length and 60-degree angle of view provide an immersive field of vision, for capturing detailed 3D content, allowing creators to deliver captivating and lifelike visual experiences.

Making VR and 3D content creation accessible to a wider audience, Canon has designed the RF-S 7.8mm F4 STM DUAL lens with a focus on simplicity. Even with its advanced features, the lens operates much like a traditional 2D RF-mount lens, with a straightforward workflow that empowers even newcomers to VR and spatial production to achieve impressive results. After capturing video with this interchangeable lens, users can leverage the EOS VR Plug-in for Adobe® Premiere® Pro to convert footage to 3D 180° VR, or the EOS VR Utility software (separately available with a paid subscription) to convert the footage into 3D 180° VR, 3D Theater, and spatial video ready to be experienced on devices like Apple Vision Pro and Meta Quest 3, offering a seamless transition from camera to immersive viewing.

Compatible with the Canon EOS R7 camera body, the high-speed autofocus and high-resolution image sensor, coupled with Canon’s renowned color science, effortlessly captures detailed VR content and Spatial videos whether you’re shooting in controlled environments or on the go.

“With the RF-S7.8mm F4 STM DUAL lens, Canon is not only providing a new visual tool but also enhancing the way creators communicate using emerging VR, spatial and 3D technologies,” said Hiroto Kato, vice president, Imaging Products & Solutions at Canon U.S.A., Inc. “This lens allows users to capture immersive content, bridging the gap between traditional content creation and the latest in VR and Spatial imagery. It’s an exciting step forward in making high-quality 3D content more approachable for everyone.”

As the demand for VR content continues to climb, the need for user-friendly 3D imaging equipment becomes increasingly important. The RF-S7.8mm F4 STM DUAL lens is designed to meet this demand, working seamlessly with devices from Apple Vision Pro to Meta Quest 3, lowering the barriers to creating 3D images, making immersive content more accessible for anyone, from casual hobbyists to dedicated enthusiasts.

Pricing and Availability

The Canon RF-S7.8mm F4 STM DUAL lens is scheduled to be available in November 2024 for an estimated retail price of $449.99*. For additional information, please visit www.usa.canon.com.

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* Specifications, availability and prices are subject to change without notice. Actual prices are set by individual dealers and may vary.

† Based on weekly patent counts issued by United States Patent and Trademark Office.

Canon Press Release Source: Canon USA

Canon Announces Three New L Series Hybrid Lenses

Expanding the Range of Expression: Canon Announces Three New L Series Hybrid Lenses

MELVILLE, NY, October 30, 2024 – Canon U.S.A., Inc., a leader in digital imaging solutions, has announced the launch of three new RF L series hybrid lenses: RF24mm F1.4 L VCM, RF50mm F1.4 L VCM and RF70-200 F2.8 L IS USM Z. Designed for professional visual storytellers who need to switch between photography and video, these three lenses continue Canon’s steadfast commitment to meeting the demands of high-level photo and video content creators.

RF24mm F1.4 L VCM & RF50mm F1.4 L VCM

If you are on a quest for impressive, dramatic content, RF24mm F1.4 L VCM and RF50mm F1.4 L VCM lenses would be excellent additions to your gear bag. For those who are professional photo/video users, journalists or in-house production creators, these two lenses are designed for hybrid use and optimized for those switching from photo and video needs quickly. They feature an optical design that utilizes the RF mount to achieve high quality across the entire image area. Quiet, fast and precise AF are thanks to Canon’s latest actuator and focusing system and the unified exterior helps with easier gimbal adjustments for more efficient shooting. The expressive power of a f/1.4 aperture in combination with a wider field of view than what the human eye can capture, makes perspective more prominent and brings images vividly to life. Additional features include:

• Compact, with a length of 3.9 inches, and lightweight: RF24mm F1.4 L VCM is 18.1 ounces and RF50mm F1.4 L VCM is 20.4 ounces
• With a combination of VCM and Nano USM actuators, stable video composition with little breathing
• Customizable with an iris ring for controlling aperture during shooting, lens function button and customizable control and focus rings

RF70-200 F2.8 L IS USM Z

A telephoto lens that is versatile across the spectrum – including sports, fashion and news reporting – the RF70-200 F2.8 L IS USM Z is an RF L series lens that takes into consideration functions end-users value most. Taking the same exterior case design and internal mechanics of the RF24-105mm F2.8 L IS USM Z, the RF70-200 F2.8 L IS USM Z lens balances well as a companion on gimbals and rigs. Compatible with extenders, the RF70-200 F2.8 L IS USM Z produces high-quality images with its large f/2.8 zoom aperture and has minimal focus breathing, ideal for content creators. Its iris ring enables fine-tuned video recording and its compatibility with power zoom adapters makes it a strong addition for video production needs. Additional features include:

• Close up shooting with a maximum magnification of 0.3x
• Image stabilization equal up to 5.5 stops in the center on the lens alone, or up to 7.5 stops in the center, up to 7.0 stops in the corners in coordinate control within-body IS
• Dust and drip resistant construction as well as light weight at approximately 1,100 grams

Pricing and Availability

The Canon RF24mm F1.4 L VCM and RF50mm F1.4 L VCM lenses are expected to be available in December at estimated retail price of $1,499.00* and $1,399.00,* respectively. The Canon RF70-200 F2.8 L IS USM Z lens is expected to be available in November at estimated retail price of $2,999.00*.

For additional information, please visit www.usa.canon.com.

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† Based on weekly patent counts issued by United States Patent and Trademark Office.

* Specifications, pricing, and availability subject to change without notice. Actual prices are set by dealers and may vary.

Canon Press Release Source: Canon USA