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20 May 2023

Canon Learning Series - The Business of Creating Content

Canon Learning Series - The Business of Creating Content – Intermediate: Building Your Brand

Official Canon Video


The Business of Creating Content – Intermediate: Building Your Brand
To help us dig deeper and give you practical tips on turning your passion into your career, Tomi (aka @GadgetsBoy ) has asked Steven Hertleer to guide you on this part of the journey. Steven is a full-time photographer and videographer who shoots advertising campaigns for major brands world-wide. Chapter 1: Introduction In the second episode, we dig deeper into how to build your personal brand, stay true to your signature style and use social media for business. Chapter 2: Social media for business Social media is the perfect place to showcase your personal brand, build your portfolio and expose yourself to your future clients and media. So, it’s important to tailor your content and messaging to the platform, while still staying true to your signature style. Chapter 3: Reach your audience Consistent, authentic content leads to a wider reach on social media. Reach in itself, however, isn’t enough. You need to engage with your audience, educate them about your work and style to create connection and trust. Chapter 4: Stay authentic How do you stay authentic when you work with brand? How do you keep to your signature style when you have to adhere to a brand’s visual identity? Steven has the answers. Chapter 5: In practice What is a signature look? How do you create it? How do you choose the right equipment? Steven will tell you! Chapter 6: Summary Let’s look at what we’ve learned! Subscribe to our channel and set up your notifications, so you don’t miss the expert episode, where we explore progressing into an agency setting. Watch all the available episodes here: Canon products featured in this episode 
Canon EOS C70: https://canon.sm/3KG40Dm 
Canon EOS R5: https://canon.sm/3mnn67Q 
Canon RF 15-35mm F2.8L IS USM: https://canon.sm/3MpkDEx 
Canon RF 24-70mm F2.8L IS USM: https://canon.sm/3zFyuit 
Canon RF 70-200mm F2.8L IS USM: https://canon.sm/3zIjdxz This episode was shot on: Canon EOS C70: https://canon.sm/3KG40Dm