27 June 2022

Canon to join Rugby World Cup for New Zealand 2021 and France 2023

TOKYO, June 27, 2022—Canon Inc. (hereafter: Canon) announced today that the company will serve as a Worldwide Partner for Rugby World Cup 2021, which will take place in New Zealand from October 8 to November 12, 2022* and Official Supplier for Rugby World Cup 2023, which will take place in France from September 8 to October 28, 2023.

Rugby World Cup New Zealand 2021 logo

With the aim of promoting further development of the rugby world, Canon has become a Worldwide Partner of Rugby World Cup 2021 in New Zealand (9th Women's edition). Canon has also signed a contract to become Official Imaging Supplier of Rugby World Cup France 2023 (10th Men's edition).

This latest agreement marks Canon's involvement for the third consecutive Rugby World Cup having previously sponsored Rugby World Cup 2015 in England, and Rugby World Cup 2019 in Japan. In addition, and for the first time, this new sponsorship establishes Canon as a Worldwide Partner of the women's tournament, further supporting the advancement of gender equality in rugby.

Rugby World Cup France 2023 logo

As a Worldwide Partner of Rugby World Cup 2021 and Official Imaging Supplier of Rugby World Cup 2023, Canon offers the full support of its diverse businesses, ranging from products and solutions—including cameras, lenses, video camcorders, network cameras and medical equipment. As with other sporting competitions in the past, both in Japan and overseas, Canon will provide behind-the-scenes support services to members of the press covering Rugby World Cups 2021 and 2023, including camera and lens maintenance services and product loans, to enable the best possible capture of the top-class athletes competing at the zenith of their sport.


The Canon Group will continue contributing to the advancement of sports through the use of Canon products and technologies.

*Due to the COVID-19 pandemic, the tournament scheduled for 2021 has been postponed to 2022

Canon Press Release Source: Canon Global