Canon Officially Launches New Black Edition PowerShot ZOOM

Canon Officially Launches New Black Edition PowerShot ZOOM Tiny and Lightweight Camera to capture tele-photos and video

HONG KONG, 18th November 2021 – Canon today announces the official launch of the New Black Edition PowerShot ZOOM which is a dedicated tool for wildlife, sports, music concert and kids performance watching and shooting. 

PowerShot ZOOM received high market attention since launched in April 2021. To answer the high market demand from different customers, Black Edition is now available in Hong Kong. 

Its innovative and tiny design combine with its ability to capture photos and videos ensures you get to keep memories of valuable moments you come across in your day out.

A palm size super-telephoto gadget with innovative optical and ergonomic design

With an innovative optical design, the PowerShot ZOOM brings super-telephoto capability in a palm size body which is approximately 10cm [1] long and weights merely 145g. Its ergonomic design makes it comfortable to hold and operate with one hand for a long time as all buttons can be easily reached. Thanks to the compact size and light weight of PowerShot ZOOM, it can easily slip into your bag or pocket or sling conveniently around your wrist for safari, trip or wildlife watching.

Instant 3-step zoom – 100mm, 400mm and 800mm[2] with built-in Powered I.S.

PowerShot ZOOM provides simple 3-step zoom to instantly switch between 100mm, 400mm and 800mm (digital) [2] by clicking on a button. While providing telephoto viewing capability, this telephoto gadget also allows shooting of 12.1MP photos and Full HD videos. PowerShot ZOOM is equipped with Powered I.S. technology, which is commonly found in Canon’s latest binoculars models, to correct even the most subtle camera shake for sharp images during shooting or just observing distant scenes.

Convenient power supply and image transfer in the field

PowerShot ZOOM has a high-capacity built-in battery providing up to 70 minutes of viewing time. It also supports power charging and power supply with USB Type-C PD chargers [3], further expanding the time of onsite usage. When connected to the Canon Camera Connect mobile app [4], remote operation, live view sharing and image transfer to smartphone will be supported, making instant sharing fun and easy.

PowerShot ZOOM – New Concept Palm Size Super-Telephoto Camera

• Made for: Nature lovers, sports fans and family with kids
• Best for: Birdwatching, Sports and music concert watching, Kids performance

Additional features:

• High quality 0.39-inch 2.36M-dot OLED Electronic Viewfinder for crystal clear viewing
• Approx. 12.1MP effective pixel with 1/2.3” CMOS Sensor and supports max. 10 FPS high-speed continuous shooting [5]
• Full HD 30p movie recording is supported to record the most exciting moment
• Compatible with microSD/microSDHC/microSDXC memory card

Suggested Retail Price

The new Black Edition PowerShot ZOOM is now available for sale with a suggested retail price HK$2,580.

[1] The length of PowerShot ZOOM is 103.2mm.

[2] All focal lengths mentioned are 35mm equivalent.

[3] No charger supplied with the camera. Minimum charging requirement is a USB PD compliant power source providing a minimum of 5V/1.5A output. To supply power, please use a USB PD compliant power source providing 18W (9V/2A) or higher output. Both ends of the USB cable must be Type C (not compatible with USB Type A cable). Canon USB Power Adapter PD-E1 is recommended.

[4] Requires the Camera Connect app available for iOS and Android on smartphone.

[5] Autofocus and Auto Exposure are fixed at first shot.

Canon to provide EF 400mm f/2.8L IS II USM Lenses for Dragonfly Project

Canon U.S.A. Inc., to Provide 120 EF 400mm f/2.8L IS II USM Lenses for Expansion of the Dragonfly Telephoto Array Project

MELVILLE, NY, November 18, 2021 – Canon U.S.A. Inc., a leader in digital imaging solutions, today announced the company will provide technical assistance to Project Dragonfly, an international research team from Yale University, and the University of Toronto, in its plan to expand the Dragonfly Telephoto Array. The company will provide the project with 120 Canon EF 400mm f/2.8L IS II USM large-aperture super-telephoto single-focal length lenses, and its parent company, Canon Inc., will provide technical assistance.

The Dragonfly Telephoto Array is a telescope array equipped with multiple Canon large-aperture super-telephoto single focal length lenses – specifically, the Canon EF 400mm f/2.8L IS II USM lens. The telescope was designed in 2013 by Project Dragonfly, an international research team from Yale University and the University of Toronto. The Dragonfly Telephoto Array is capable of capturing images of galaxies that are so faint and large that they had escaped detection by even the largest conventional telescopes. Its mission is to study the low surface brightness universe to elucidate the nature of dark matter and to utilize the concept of distributed telescopes.

In support of this research, Canon provided technical assistance by supplying 40 Canon EF 400mm f/2.8L IS II USM lenses in 2015, expanding the array to 48 lenses with 24 telescopes bundled on two separate mounts. Since then, the research team has produced significant results in extragalactic astronomy, including discovering the ultra-diffuse galaxy Dragonfly 44 in 2016 and the identification of a galaxy that lacks dark matter, NGC 1052-DF2, in 2018.

This time, Canon will provide technical assistance by supplying 120 Canon EF 400mm f/2.8L IS II USM lenses to the research team, further expanding the telescope array. With a total of 168 lenses, the telescope array has a light-gathering capability equivalent to that of a refracting telescope of 1.8 meters in diameter, with a focal length of only 40 cm, and is expected to open new windows on the universe.

Canon is committed to contributing to the development of science and technology by leveraging the technological strengths it has cultivated as a leading imaging company.

Message from Professor Pieter van Dokkum of Yale University comments

The Dragonfly Telephoto Array is the pre-eminent survey telescope for finding faint, diffuse objects in the night sky. It has enabled us to discover ultra-diffuse galaxies and other low-surface brightness phenomena—rendering images that deepen our understanding of how galaxies are formed and providing key insights into the nature of dark matter. The initial array was equipped with 48 Canon EF 400mm telephoto lenses featuring anti-reflection coatings that mitigate the effects of light scattering, overcoming the limitations of conventional telescopes in detecting faint structures. The lenses are coupled to monolithic wide-field detectors that permit excellent error control. With the addition of 120 of these lenses, in a newly developed configuration allowing extremely narrow filters to be used, Dragonfly will be the most powerful wide-field spectroscopic line mapping machine in existence. A major goal of the next iteration of the Dragonfly array is to detect and study the faint gas thought to exist around and between galaxies. By opening this new window on the cosmos, Dragonfly will tackle some of the most critical questions in astrophysics today.

Source: Canon USA

New Firmware Updates: Canon EOS R5, EOS R6 and EOS-1D X Mark III

Canon brings the precision and simplicity of the EOS R3 to its range of professional cameras

London, United Kingdom, 16ᵗʰ November 2021 – Canon Europe today announces firmware updates for the EOS R5 (firmware v1.50), EOS R6 (firmware v1.50) and EOS-1D X Mark III (firmware v1.60). Following the recent launch of the EOS R3, a powerhouse for sport and reportage photography, Canon bolsters its professional range of cameras with enhanced detection, seamless file transfer and optimized support for lenses.

Building on user feedback and the success of the EOS R3, Canon’s latest firmware levels up the EOS R5, EOS R6 and EOS-1D X Mark III

Unrivalled detection for subject tracking

Across both the EOS R5 and EOS R6, this update delivers enhanced recognition of subjects. Users of these cameras are now able to select “vehicles” as the main subject. Inheriting this ability from the EOS R3, the cameras can track racing cars and bikes. The update also enhances the overall AF tracking of people, with improved eye and face detection even when the subject is wearing a mask, as well as adding body detection. Strengthening detection within the EOS-1D X Mark III for winter sports, the firmware provides improved head detection for subjects wearing goggles and helmets.

Simplified operation for streamlined workflows

For professional photographers, their camera needs to operate as an extension of them, with seamless and intuitive functionality to help them capture the shot. This upgrade gives EOS R5 and EOS R6 owners the ability to set a custom white balance in Live View, streamlining manual white balance control. Across all models, the firmware ensures that photographers aren’t able to mistakenly transfer files by pressing the multi-controller when "Transfer with SET" is set for FTP transfer. Previously, the EOS-1D X Mark III employed separate buttons for voice memo and image rating, but with newly added settings users can use one button to do both functions simultaneously.

Enhanced support for lenses

As the RF lens range continues to grow, photographers are able to unlock new possibilities with their cameras. Thanks to this latest update, the EOS R5 is now compatible with Canon’s EOS VR SYSTEM and the RF 5.2mm F2.8L DUAL FISHEYE lens, enabling content creators to easily capture immersive footage for virtual reality. The update also offers full-time manual support for the RF 70-200mm F4L IS USM¹, even if AF is selected.

The EOS R5, EOS R6 and EOS-1D X Mark III firmware updates will be available to download from 2nd December 2021 from local online support centres

Tsuzuri Project donates The Wind and Thunder Gods to Kenninji Temple

Tsuzuri Project to donate high-resolution facsimile of The Wind and Thunder Gods screens to Kenninji Temple in Kyoto Prefecture

TOKYO, November 5, 2020—Canon Inc. announced today that the Tsuzuri Project (officially, the Cultural Heritage Inheritance Project), a joint project organized by Canon and the Kyoto Culture Association (NPO), donated a high-resolution facsimile of "The Wind and Thunder Gods" by Tawaraya Sotatsu as part of the project's Stage 14. The facsimile was donated to Kenninji Temple in Kyoto Prefecture, and will be on display from November 5.

The Wind and Thunder Gods, whose original work is owned by Kenninji Temple and held in the collection of the Kyoto National Museum, is considered to be the crowning achievement of artist Tawaraya Sotatsu, founder of the Rinpa (Rin School), and one of the definitive works of Japanese culture. At the request of Kenninji Temple, the original is currently held in storage at the Kyoto National Museum and is only occasionally on display for public viewing.

The first high-resolution facsimile of the work, produced during Stage 4, was donated to Kenninji Temple in 2011, where it has since been on display for a large number of visitors from around the world. Now in Stage 14 and with the latest technology developed in the ten years since the first high-resolution facsimile was produced, the decision was made to create another high-resolution facsimile that is even more accurate to the original.

To produce the high-resolution facsimiles, the original work was photographed using a high-performance Canon EOS R5 full-frame mirrorless camera, creating a high-resolution image with more approximately 4.2 billion pixels. Combining Canon's technical expertise in imaging, processing and output with the master craftsmanship of traditional Kyoto artisans, the original work is recreated down to the finest details, including dark clouds of ink against a background of gold paper, the fine grains of the pigment and delicate brushstrokes. What's more, thanks to improved accuracy of the project's independently developed color-matching system, high-precision color matching can be completed in a short time, helping to reduce wear on the original work and making possible the production of more faithful high-resolution facsimiles.

The high-resolution facsimile of The Wind and Thunder Gods, produced with state-of-the-art imaging technology, will be donated to Kenninji Temple on November 5. The donated facsimile will be installed in the temple and available for public viewing (admission fee required).

Through the efforts of the Tsuzuri Project, original works can be preserved in more ideal environments while their high-resolution facsimiles can be widely used for public display, allowing more people the opportunity to experience the works in person.

*For more information about Kenninji Temple, please visit the official website: https://www.kenninji.jp/english/

About the Tsuzuri Project

The Tsuzuri Project is a social contribution initiative organized by the Kyoto Culture Association and co-sponsored and promoted by Canon with the goal of preserving original cultural assets and creating high-resolution facsimiles. Combining Canon's technical expertise in imaging, processing and output with the master craftsmanship of traditional Kyoto artisans, the Project produces and donates high-resolution facsimiles of such celebrated historical Japanese cultural assets as folding screens, sliding doors and illustrated scrolls. As of this most recent work, the camera and equipment used in the process of creating the high-resolution facsimiles have been upgraded, and now includes an EOS R5 full-frame digital interchangeable-lens camera and Speedlite EL-1 flash unit. Thanks to this new equipment, the high-resolution facsimiles can be produced in better quality than ever before.

The Project began in 2007 with two objectives—to donate high-resolution facsimiles of Japanese art abroad to their original owners, and to create high-resolution facsimiles of historical cultural assets that appear in school textbooks for use as tangible educational materials to teach primary and secondary school students about Japan's history, art and culture. Different works from artists including Katsushika Hokusai, Tawaraya Sotatsu and Ogata Korin, have been selected every year since, with the work most recently donated as the Project's 58th facsimile.

For more information, please visit the official Tsuzuri Project website.

Canon Cinema EOS System Celebrates 10th Anniversary

Canon’s Cinema EOS System Celebrates Tenth Anniversary

MELVILLE, NY, November 4, 2021 – Canon Inc. announced today that the company is celebrating the tenth anniversary of its Cinema EOS System of professional digital cinema camera and lens products for the film and visual production industries. Since its debut, the company’s line of products has received an abundance of support from professional filmmakers around the world.

In 2011, both film-analog and digital equipment were being used side-by-side in the cinema production industry. Digitalization was continuing its spread, and digital cameras equipped with Super 35mm equivalent large-format sensors were becoming the mainstay of the industry. Amid this environment, Canon leveraged its visual technologies, including the optical technologies cultivated since its founding, and launched its Cinema EOS System, thus formally marking its entry into the cinema production industry.

When developing equipment such as cameras and lenses for the cinema production market, it’s essential to have assistance from professionals in the field who use the equipment. From the release of its first digital cinema cameras (EOS C300 / EOS C300 PL) and lenses (CN-E14.5-60mm T 2.6 L S / CN-E14.5-60mm T 2.6 L SP) in January 2012, Canon has always sought out feedback about performance, ease-of-use and recording styles from end-users on the front lines of cinema production. Canon strives to develop products with designs and intuitive ergonomics that enable the shooting styles and visual expression demanded by professionals.

Canon has continued to expand the boundaries of visual expression and pursue the development of devices with ever-evolving technology. The company’s first Cinema EOS camera, the EOS C300, which is equipped with a CMOS sensor that produces video reproduction comparable to 35mm film, was awarded a Technology and Engineering Emmy® award from The National Academy of Television Arts & Sciences (NATAS) in 2012. What’s more, the company has been honored for its cinema lenses, having received another Technology and Engineering Emmy® award in 2017 for its 4K cinema lenses that have earned high praise from the market for its excellent optical performance.

Canon’s Cinema EOS System is widely used in the modern cinema production industry, including in film and television production. The EOS C300 Mark II (released in September 2015) digital cinema camera and eight cinema lenses were used to film the 2018 Academy Award-winning documentary Free Solo. The System was also honored at the Sundance Film Festival in January 2020, where the winner of the World Cinema Documentary Special Jury Award for Cinematography, ACASĂ, MY HOME, was filmed with the EOS C300 and EOS C100 Mark II cameras (released in December 2014).

Message from Hiroto Okawara,

Unit Executive, Image Solutions Business Unit 2

I am truly honored to have reached this ten-year milestone. It’s thanks to the support from all of you in the cinema production industry, we’ve made it all the way here from our very first steps into Hollywood. In order to help creators produce work as close to their ideals as possible, we will continue to push forward in our efforts to further develop the Cinema EOS System.

The cinema production industry evolves day by day, and Canon will also continue to implement new technologies in order to create products that serve the ever-diversifying needs of users.

Message from David Klein, member of the American Society of Cinematographers and Cinema EOS System user

Canon still cameras and lenses have been in my hands since I was old enough to click a shutter. Canon’s cinema lenses have been in my hands for almost ten years now, and we have relied heavily on specific characteristics like their personality, sharpness, consistency, and reliability. The EOS-1D C camera has been in the arsenal since 2013, along with every flavor of EOS C300 cameras in some capacity, and they’ve all given us the images we want and need on a daily basis. So happy 10th-anniversary Cinema EOS System, we’re all looking forward to the next ten.

The Cinema EOS System Product Lineup

Launched in 2011, Canon’s Cinema EOS System leverages the company’s strengths—including the ability to develop and manufacture in-house key features such as CMOS sensors, visual processing platform, and interchangeable lenses. Today, the system’s expansive lineup comprises 13 digital cinema cameras and 30 cinema lenses*. In addition to digital cinema cameras and lenses, the system is compatible with the company’s EOS Series RF and EF lenses, helping to support a diverse range of visual expression for creators everywhere.

Canon EOS Full Frame DSLR Cameras Previews / Reviews

Canon EOS Full Frame DSLR Cameras

• Canon EOS-1D X Mark II - View
• Canon EOS-1D X - View
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• Canon EOS 5D Mark IV - View
• Canon EOS 5D Mark III - View
• Canon EOS 6D Mark II - View
• Canon EOS 6D View

Canon EOS / PowerShot Camera Professional / Consumer Reviews
Canon EOS / PowerShot Camera Professional / Consumer Reviews

Canon EOS M5 Mark II Camera PDF User Guide / Manual Download

Download Canon EOS M5 Mark II Camera PDF User Guide

Free Download: Canon EOS M5 Mark II Mirrorless PDF Owners Manual / User Guide - Download >>

Canon EOS M5 Mark II Mirrorless Camera

Canon EOS M5 Mark II Mirrorless Camera User Guide Contents

• Camera Basics
• Auto Mode / Hybrid Auto Mode
• Other Shooting Modes
• P Mode
• Tv / Av / M Mode
• Playback Mode
• WiFi Functions
• Setting Menu
• Accessories 

Canon EOS / PowerShot Camera PDF User Guide Downloads

Canon EOS / PowerShot Camera PDF User Guide Downloads >>

Introducing the Canon PowerShot PICK

 Introducing the Canon PowerShot PICK : Official Canon Video

Introducing the PowerShot PICK use case - Friend version (Canon Official) https://youtu.be/3NRSmNaXDzA

Official Canon website https://global.canon/

Canon EOS R5 & EOS R6 : Official Canon Video

 Canon EOS R5 & EOS R6 with Jem Schofield : Official Canon Video

Join producer, director of photography and educator Jem Schofield in this eight-part series focusing on the Canon EOS R5 and EOS R6 cameras. Jem will be going through everything you’ll need to know about setting up and using the features of these cameras to film your next project. He’ll cover topics such as a recording Matrix for each camera, Dual-pixel AF II options, high-speed recording, IBIS, special video options, external recording and postproduction workflows.

If you are a cinematographer, wedding videographer, hybrid photographer or anyone who is interested in creating video content, this series is for you! In this episode, Jem reviews topics for the EOS R5 such as recording quality, resolution, RAW vs, MP4, All-I vs IPB and so much more!

Learn more about the EOS R5: https://Canon.us/s3qns

New Canon PIXMA E4570 Inkjet Printer

Canon introduces All-In-One PIXMA E4570 Printer to Deliver High Yield and Low-Cost Printing for Students and Home Offices

1 November 2021: Embracing the power of a hybrid work-friendly culture and supporting it with smart printing solutions, Canon India launched the all new PIXMA E4570 inkjet multifunction printer. Engineered to increase productivity and efficiency at work, the all-new PIXMA E4570 offers a suite of productivity features, combined with high print yields and low-cost printing, making it an ideal essential for students, home offices, and even small offices.

Driving the seamless adoption of a hybrid work environment, the Canon PIXMA E4570 has been built to cater to the growing demands of customers willing to get a quick fix solution to their printing needs at the comfort of being home.

Sharing his thoughts on the announcement, Mr. Manabu Yamazaki, President and CEO, Canon India said, “Over the last one and a half years, we all have adjusted to the new normal of working and learning from home. At Canon India, we aim to play a key role in the path of progress by providing innovative solutions that meet the needs of our consumers. In line with this commitment, we have introduced multiple products and solutions to support them as they embrace the new digital way of operating. Continuing the momentum, we are pleased to launch the PIXMA E4570, a compact wireless all-in-one printer that has been specially created to increase productivity and offer low-cost printing to students, working professionals and small businesses operating from home.”

Speaking about the new product, Mr. C Sukumaran, Director, Consumer System Products & Imaging Communication Business highlighted, “The hybrid work environment has proliferated the adoption of connected and cloud-enabled printers that are cost-effective and offer an all-in-one solution. With this insight in mind. The launch of PIXMA E4570 inkjet multifunction printer reiterates our commitment to strengthen our offerings in the home segment and provide an efficient solution through our range of home printers.”

Low Cost, High Yield Ink Cartridges for Economical Printing

The PIXMA E4570 can print up to 400 prints of text documents with the use of the PG-47 black ink cartridge, while the CL-57S colour cartridge can print up to 180 prints, ideal for school projects and even use in a home office. Both ink cartridges are affordably priced and easily replaceable, making the printer an attractive option for users with moderate printing needs.

Compact Office All-in-One Printer with Rich Productivity Features

The compact size of this printer hides a generous feature-set. Not only does this printer support print, scan, copy and fax functions, a 20-sheet compact Automatic Document Feeder helps with digitizing piles of schoolwork, written notes or invoices into images or PDF. The PIXMA E4570 also supports automatic two-sided printing, as well as other convenient features such as the ability to copy an ID card onto a single page, as well as an audible alert when a document original has been left under the scanning lid after scanning.

The PIXMA E4570 also supports Apple AirPrint, Mopria (for Android) mobile printing and Canon Print Service (Android plugin) for direct printing.

The PIXMA E4570 is also compatible with Google Assistant and Amazon Alexa for voice control. A wide range of documents that can be printed via voice command varies from colouring pages and origami to message cards and shopping lists, empowering users to perform a wide variety of tasks at one time.

Design and Edit Effortlessly with Easy-Layout Editor and PosterArtist Lite Software

New Easy-Layout Editor software for the Windows OS platform has been introduced, which supports editing and content layout for documents, web pages, and many other file types. The Collation Print feature puts files with different file formats together, before sending to print as a single document. Users can also choose to print the most relevant sections of web pages, omitting ads before printing.

Canon’s PosterArtist Lite software also provides more than 1,300 pre-loaded templates, photos and clip art available for free, allowing small businesses and home offices to design a wide range of flyers, posters and menus. The user interface of the PosterArtist Lite software is easy and intuitive, so new users can jump straight to creation, without prior design experience.

Easy and Versatile Printing Possibilities

Users can set up the printer wirelessly with the Canon PRINT Inkjet/SELPHY app, and enjoy printing, copying and even scanning from a smartphone or tablet. They can also print or scan to the cloud and check remaining ink levels remotely.

The Easy-PhotoPrint Editor app is the perfect go-to app for all ID photo requirements, custom photo layouts, calendars and postcard printing needs, and available on iOS, Android OS, Windows and macOS platforms.

Price / Specifications >>

Canon returns to the Creative Craft Show

London, United Kingdom, 1ˢᵗ November 2021 – Canon UK and Ireland is excited to return to the Creative Craft Show at the NEC in Birmingham once again.

Get into the festive spirit with Canon’s four free workshops, which take place on Thursday 4th November and Saturday 6th November at 1:30pm and 3:15pm. Hosted by a crafting expert, these workshops will enable attendees to create unique Christmas paper crafts using Canon’s PIXMA printer range and Creative Park. Attendees can sign up, for free, at stand H41 which is next door to the workshop space.

Alongside a variety of photo and home creative printers, Canon’s newly launched instant camera, the Canon Zoemini S2, will also be available for you to experience at the stand. Perfect for scrapbooking and memory making, the Canon Zoemini S2 enables you to capture, customise, and print images instantly.

You can visit Canon at stand B01 in Hall 20.

Find out more about the event here: https://www.creativecraftshow.co.uk/birmingham-november-2021/

Canon EOS M Official Sample Images

Canon EOS M6 Mark II Mirrorless Official Sample Images
Canon EOS M6 Mark II Mirrorless Official Sample Images

Canon EOS M6 Mirrorless Official Sample Images
Canon EOS M6 Mirrorless Official Sample Images

Canon EOS M5 Mirrorless Official Sample Images
Canon EOS M5 Mirrorless Official Sample Images

Canon EOS M100 Mirrorless Official Sample Images
Canon EOS M100 Mirrorless Official Sample Images

Canon EOS M50 Mirrorless Official Sample Images
Canon EOS M50 Mirrorless Official Sample Images

Canon EOS Official Sample Image Links
Canon EOS Official Sample Image Links

Canon PowerShot Advanced Compact Camera Previews / Reviews

 Canon PowerShot Advanced Compact Cameras

• Canon PowerShot G1 X - View
• Canon PowerShot G 5 X Mark II View
• Canon PowerShot G7 X - View
• Canon PowerSot G7 X Mark III View
• Canon PowerShot SX80 HS View *
• Canon PowerShot SX70 HS - View
• Canon PowerShot SX60 HS - View
• Canon PowerShot SX50 HS - View
• Canon PowerShot SX530 HS - View
• Canon PowerShot SX710 HS - View
• Canon PowerShot SX610 HS - View

* Canon EOS / PowerShot Cameras not released yet

Canon EOS / PowerShot Camera Professional / Consumer Reviews
Canon EOS / PowerShot Camera Professional / Consumer Reviews

Canon PowerShot ZOOM wins at DFA Design for Asia Awards 2021

Canon's PowerShot ZOOM wins Silver Award at DFA Design for Asia Awards 2021

TOKYO, November 1, 2021—Canon Inc. announced today that the company's PowerShot ZOOM was recognized for design excellence by the Hong Kong Design Centre, winning the Silver Award at the DFA Design for Asia Awards 2021.

The PowerShot ZOOM combines viewing and capturing for a variety of scenarios

The Silver Award winning PowerShot ZOOM is a new kind of concept telephoto camera that enables users to enjoy viewing a variety of scenes, including sports matches, birdwatching, vacation and children's sports events and capture their favorite moments. Combining features from binoculars, digital cameras and video cameras, the PowerShot ZOOM is capable of photography at focal lengths of 100 mm and 400 mm, as well as super-telephoto shooting at 800 mm1 using digital zoom.

The PowerShot ZOOM is realizes a slick rectangular design that allows users to easily hold the device in either hand. Users can cycle between the three focal lengths simply by pressing the "ZOOM" button on the top of the device while looking through the viewfinder. What's more, the device features a compact and lightweight palm-size design weighing only approximately 145g2, allowing it to be easily stored in pants pockets and other narrow spaces.

Canon has participated in the DFA Design for Asia Awards since 2013, having thus far won awards for such products as its Cinema EOS System professional cinematography equipment, video camcorders, cameras and interchangeable lenses. Encouraged by this latest industry recognition, Canon will continue striving to create products that combine the highest levels of performance and design excellence.