EOS, which stands for “Electro Optical System,” is also the name of the Greek goddess of the dawn. Introduced in March 1987 as a new generation of AF SLR cameras, EOS cameras were the world’s first to incorporate an electronic mount system enabling complete electronic control not only between the lens and body, but throughout the entire camera system.
Canon manufactures all of the key components found in the EOS series, enabling the Company to produce an even more robust product lineup by selecting the optimal sensor for each model. Drawing on this strength, Canon has helped to pioneer a new age for cameras by launching such innovative products as the compact and lightweight EOS Rebel XS, which succeeded in expanding its user base, and the EOS 5D series, which celebrated its 10-year anniversary this year.
As a result, Canon has successfully maintained the No. 1 share worldwide within the interchangeable-lens digital camera market for the 12-year period from 2003 to 2014. And thanks to customer demand, Canon’s EF interchangeable lenses, launched alongside the EOS SLR camera system, celebrated a new manufacturing milestone in June 2015 with the production of the 110-millionth EF-series interchangeable lenses for EOS cameras, setting a new world record for the most interchangeable lenses produced. 2
Canon Inc. will continue to refine its diverse imaging technologies based on its core optical technologies, striving to produce exceptional and reliable lenses and cameras that cater to the varying needs of photographers – from first-time users to advanced amateurs and professionals – while contributing to expanding the culture of photographic and video imaging.
Canon Media Source: Canon USA
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