MELVILLE, N.Y. - Canon U.S.A., Inc., a leader in digital imaging solutions, announced today that its parent company, Canon Inc., is celebrating that its EOS line of interchangeable-lens digital cameras has maintained the number one share worldwide in terms of volume within the interchangeable-lens digital camera market for 12 consecutive years from 2003 - 2014.
In addition to the interchangeable lenses, Canon develops key components - CMOS image sensors and image processors - utilized in its interchangeable-lens cameras. The most advanced of these technologies are incorporated across the Company's entire product lineup, spanning from the professional level flagship cameras to entry-level consumer models, enabling the Company to maintain the top global share by offering a robust product lineup that effectively responds to the needs of a wide range of users.
In 2003, at the dawn of digital SLR cameras, Canon introduced its breakthrough EOS Rebel Digital SLR camera. This groundbreaking camera featured a compact, lightweight design and a competitive price that helped to set the stage for Canon's growth in the digital SLR market and also enabled Canon to capture the top share of the global market. Since that time, Canon has continued to launch new products, including the EOS 1D digital SLR camera series targeting professional photographers and the EOS 5D digital SLR series, which paved the way for digital SLR video recording thanks to its full-frame sensor and video-capture function.
In September 2014, targeting advanced-amateur users, Canon announced the EOS 7D Mark II camera, which has garnered high acclaim from the market for its fast and continuous shooting speed of up to 10 frames-per-second and superb autofocus performance. Because of DSLR cameras like the EOS 7D Mark II and others within Canon's impressive camera lineup, the Company has continually maintained the number one market share for 12 years.
Aiming to further strengthen its wide product lineup, Canon introduced four new camera models in February of this year. The new lineup includes the EOS 5DS and 5DS R cameras, both which achieve the world's highest pixel count among 35mm full-frame sensor digital SLR cameras,2 the EOS Rebel T6s and the EOS Rebel T6i entry-level digital SLR cameras.
Source: Canon USA Press Release>>
