New Canon PowerShot Cameras launched: SX520 HS / SX400 IS

PowerShot SX520 HS

With an Impressive 42x and 30x Optical Zoom, respectively, Canon's new PowerShot SX520 HS and PowerShot SX400 IS Digital Cameras Provide High-Quality Imaging Tools to Meet Varying User Needs

MELVILLE, N.Y., Canon U.S.A., Inc., a leader in digital imaging solutions, today announced two new compact, super-zoom cameras: the PowerShot SX520 HS and the PowerShot SX400 IS digital cameras. Designed to give users the versatility and telephoto reach they need to capture subjects from far distances, these new cameras are packed with impressive features. The new PowerShot SX520 HS digital camera includes a high-powered 42x Optical Zoom lens (equivalent to 24-1008mm) and the Canon HS SYSTEM for clear sharp images and Full HD Video. With a 30x Optical Zoom (equivalent to 24-720mm), the PowerShot SX400 IS digital camera allows photographers to capture the moments that mean the most to them quickly and easily, even at long range.

"Our goal is to provide people who are passionate about photography with the imaging tools they need to capture the moments that inspire them," said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc. "The PowerShot SX520 HS and PowerShot SX400 IS digital cameras offer users features that help produce high quality-images and video with ease allowing them to capture their most creative shots."

The PowerShot SX520 HS Digital Camera
Building on the features of the PowerShot SX510 HS digital camera, the PowerShot SX520 HS digital camera incorporates a 42x Optical Zoom with Canon's Optical Image Stabilization, ideal for active families that want to take high-quality close-up shots of their children's soccer game or dance recitals. In addition to featuring a powerful optical zoom range, the SX520 HS digital camera combines a 16 Megapixel High-Sensitivity CMOS sensor and Canon's DIGIC 4+ Image Processor to create the Canon HS SYSTEM allowing for excellent low-light performance.

Giving users the ability to capture life in motion, the camera features a dedicated movie button so users can easily record 1080p Full HD video utilizing the camera's full 42x optical zoom capability. The camera also features an enhanced grip for added handling comfort. Additionally, the camera's Intelligent IS automatically chooses from one of eight modes to help optimize image stabilization for virtually shake-free images in various shooting conditions. The camera's High Speed AF allows users to achieve fast autofocusing speeds to help capture every shot with ease. The PowerShot SX520 HS digital camera's advanced Zoom Framing Assist feature intelligently controls the lens, making it easy to locate the main subject by zooming out, and then zooming back in quickly and automatically for dramatic close-ups with face detection where applicable.

Upgraded from its predecessor, the PowerShot SX520 HS digital camera features Canon's Creative Shot mode that uses a combination of lighting, color and composition from the original image to create unique, artistic images. Smart AUTO technology selects 32 different pre-defined scenes for still shots and 21 scenes for video without the need to switch modes, making it possible to take beautiful images and video in a variety of situations. The Hybrid AUTO mode featured in the PowerShot SX520 HS camera creates a beautifully stabilized HD video clip (up to approximately four seconds) every time a user shoots a still image, then compiles the clips into a single movie that forms a "highlighted reel" for the day. This new camera is equipped with a built-in mini-HDMI port that makes it easy to connect to an HD TV set at home or on the road so everyone can comfortably enjoy viewing the footage.

The PowerShot SX400 IS Digital Camera

 PowerShot SX400 IS

With a compact design and a powerful 30x Optical Zoom range with Optical Image Stabilizer, the PowerShot SX400 IS digital camera is a versatile camera that can be used daily anytime, anywhere. The 16 Megapixeli CCD sensor and DIGIC 4+ image processor combine with Canon's Intelligent IS system to provide users with outstanding functionality, while the updated grip design improves handling comfort. With Smart AUTO, the camera identifies an ideal image setting by intelligently selecting from one of 32 pre-defined modes for still shots and 21 scenes for video.
The PowerShot SX400 IS digital camera is always ready for action with a dedicated movie button to easily stop and start recording 720p HD video. Additionally, like the PowerShot SX520 HS camera, the PowerShot SX400 IS camera can record even far distances through the use of the camera's full 30x zoom range. The PowerShot SX400 IS digital camera's High Speed AF, upgraded from the previous model, helps to reduce lag time so that the perfect shot can be captured quickly and with ease.

Pricing and Availability
The PowerShot SX520 HS digital camera will be available in September 2014 for an estimated retail price of $399.99.

The PowerShot SX400 IS digital camera will be available in August 2014 in black or red for an estimated retail price of $249.99.

Canon Source: Canon Media Release

Canon Camera Equipment Widely Used By Professionals At Brazil World Cup

MELVILLE, N.Y., July 24, 2014 - Canon U.S.A., Inc., a leader in digital imaging solutions, is proud to announce that Canon broadcast lenses were the most widely used broadcast lenses covering the matches of the recent Soccer Tournament in Brazil. Furthermore, the professional photographers tasked with capturing the riveting goals, ravenous fans, colorful scenery and nail-biting moments of the soccer matches utilized Canon DSLR cameras and lenses more than any other brand*.

This outstanding show of support for Canon equipment in Brazil follows Canon broadcast lenses being used extensively to broadcast The Big Game in New Jersey on February 2, 2014, as well as being the number one camera and lens choice for imaging professionals shooting from the sidelines of the game between Denver and Seattle. In support of professionals on the ground, the Canon Professional Services (CPS) team was on location at each of these sporting events, among countless others, to provide support to photographers, broadcasters and all imaging professionals.

"Canon is honored to help broadcast companies and news services bring the action of these high-profile sporting events to devoted fans across the world. It is a testament to our products and professional service and support that so many image makers at the pinnacle of their profession rely on Canon," said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc.

Throughout the soccer matches in Brazil, Canon broadcast field lenses were utilized to deliver footage of the thrilling tournament. Canon broadcast field lenses represented approximately 90 percent* share of all broadcast lenses used. Additionally, Canon broadcast lenses were used extensively to deliver The Big Game to more than 111 million television viewers.

A look to the sidelines in Brazil revealed a familiar sight to many sporting event fans — Canon EOS Digital SLR cameras, equipped with iconic white Canon telephoto EF lenses. Throughout the tournament, approximately 70 percent* of imaging professionals chose Canon DSLRs and lenses to capture and share the memorable moments of these passionate and prideful soccer matches. Much like The Big Game, in which 75 percent** of imaging professionals on the sideline of that gridiron matchup chose Canon equipment.

At each of the 12 stadiums that hosted Soccer matches in Brazil, CPS had teams of technical and professional representatives providing imaging professionals with convenient access to product support, equipment maintenance, and product loans.

Canon Press Release Source: Canon USA

Recommended Lenses for the Canon EOS 70D & other APS-C Cameras

Recommended Lenses for the Canon EOS 70D & other crop sensor cameras

Magazine Recommendation: How To Become A Photo Expert

Magazine Cover: How to Become A Photo Expert

'Essential Advice To Help You Master Your Camera & Take Better Pictures'

This was the first photography magazine I purchased after getting my Canon PowerShot SX40 HS camera in 2012.

A random purchase after seeing it in a non-photography retailer's book section in Canal Walk Century City. I payed R89-90 for great advice and up to today this is still one of my best photography learning resource investments.

The magazine assisted me in making the mental shift from general point-and-shoot photography to a more professional orientation, not only covering my Canon PowerShot SX40 HS camera's aperture / shutter / manual settings, but also provided the confidence to comfortably grow into DSLR photography (Canon EOS 700D).   

Expert / professional content with:

• Photography fundamentals
• Camera and lens settings
• Photo examples / demonstrations
• Recommendations

'Photo Expert' Contents

• Understanding apertures
• Landscapes
• Night photography
• Infrared photography
• Wildlife
• Flora
• Close-Up photography
• Travel photography
• Portraits
• Perfect exposures

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Buy Online
For more information / user reviews or to purchase the magazine How To Become A Photo Expert' Essential Advice To Help You Master Your Camera & Take Better Pictures'  please visit my Amazon aStore

Visit Mag Books online:
www.digitalslrphoto.com

Early Morning Bloubergstrand Cape Town - With Canon EOS 700D DSLR Camera

All Photos © Vernon Chalmers

Early Morning At Sunrise Bloubergstrand Cape Town

Objective: Demonstrating the versatility of the Canon EOS 700D / Rebel T5i DSLR camera body and various EF lenses (long exposure with the Canon EF-S 18-135mm IS STM lens and Depth of Field (DOF) with the Canon EF-S 55-250mm IS II lens).

Note: Photos either on Manfrotto Compact tripod or handheld in Av mode (Aperture Priority). No post-processing - just crops where applicable.

 Equipment (Landscape Photography)

• Canon EOS 700D SLR camera body
• Canon EF-S 18-135mm f/3.5-5.6 IS STM lens 
• Canon EF-S 55-250mm f/4.5-5.6 IS II zoom lens
• Manfrotto Compact tripod
• No lens filters used

Av Mode - Aperture Priority Settings

• 18-135mm lens f/11 - f/16
• 55-250mm lens f/5.6 - F/8
• ISO 100 - 400
• Shutter speed: various (automatic)
• Image stabilsation on (EF-S lenses)
• Zero post-processing (just crops)

                                                                              (click to enlarge / slide show)

With Canon EOS 700D / EF-S 18-135mm IS STM Lens

With Canon EOS 700D / EF-S 55-250mm IS II Lens

With Canon EOS 700D / EF-S 55-250mm IS II Lens

With Canon EOS 700D / EF-S 55-250mm IS II Lens

With Canon EOS 700D / EF-S 55-250mm IS II Lens

With Canon EOS 700D / EF-S 55-250mm IS II Lens

With Canon EOS 700D / EF-S 55-250mm IS II Lens

With Canon EOS 700D / EF-S 18-135mm IS STM Lens

Canon PowerShot N Digital Camera Honored with IDEA Award

Canon U.S.A, Inc., a leader in digital imaging solutions, today recognizes that its parent company, Canon Inc., announced the Company's PowerShot N digital camera (released in April 2013) has been recognized with the Bronze International Design Excellence Award (IDEA) in the Entertainment category by the Industrial Designers Society of America.

Considered the preeminent international design awards competition, the International Design Excellence Awards, launched in 1980, aim to foster business and public understanding of the importance of industrial design excellence to the quality of life and the economy. Products are reviewed based on not only their functions and aesthetic quality, but also such factors as level of innovativeness, as well as benefits to users and to society as a whole. The awards program recognizes the best product designs from a wide range of areas, including industrial products, consumer electronics and household goods, along with vehicles, sports items and furnishings.

Canon developed the PowerShot N digital camera for users looking to capture and share high-quality photos via social networking sites using smartphones, tablets and similar devices. Featuring an all-new design and unique operability, the camera includes features such as a Creative Shot mode, which automatically adjusts composition, color and lighting to produce five unique images along with the original photo, as well as a shutter ring that shifts vertically to snap photos. In addition, a Mobile Device Connect Button allows the camera to easily connect to a smartphone or other device with a single touch of a button.

In addition to the IDEA bronze award, the Canon PowerShot N digital camera has also been honored with a prestigious 2013 Good Design Award in Japan and 2014 iF Design Award in Germany.

Encouraged by the recognition of the Company's design excellence, Canon will continue striving to realize products that combine the highest levels of performance and design.

Canon Media Release Source

Canon EOS APS-C DSLR Cameras rumored to be launched 2014

Rumored Canon EOS / PowerShot Launches 2015>>  

Canon EOS APS-C DSLR cameras rumored to be launched in Q3 2014:

• Canon EOS 7D MK II 
• Canon EOS 750D 
• Canon EOS 150D 

Upcoming / Rumored EOS DSLR Camera Bodies 2014

• Canon EOS 7D MK II to supersede Canon EOS 7D
• Canon EOS 750D to supersede Canon EOS 700D
• Canon EOS 150D to supersede Canon EOS 100D

Current Canon EOS 70D / Canon EF-S 18-135mm IS USM Lens Image: Canon USA

Current Canon EOS 700D / Canon EF-S18-135mm IS STM Lens  Image: Canon USA
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Current Canon EOS 100D / Canon EF-S 18-55mm IS STM Lens  Image: Canon USA

Upcoming / Rumored PowerShot Camera Models 2014

• Canon PowerShot G17 View
• Canon PowerShot SX60 HS View