Quick test with Canon EF-S 18-135mm f/3.5-5.6 IS STM Lens

Canon EF-S 18-135mm f/3.5-5.6 IS STM Lens
New Canon EF-S lens close-up test. With Canon EOS 700D and EF-S 18-135mm IS STM lens. Av Mode f/5.6 ISO 100 . JPG (hand-held, very windy conditions). But impressed with overall image quality and the aperture f/5.6 bokeh / blurred effect at 135mm focal length.

Setting: Arnhem Milnerton Cape Town

Objective: Demonstrating the Canon EOS 700D with EF-S 18-135mm f/3.5-5.6 IS STM Lens.

Please note: The photographs where uploaded without any other in-camera enhancements or software post-processing (except for crops).

Photo: Vernon Chalmers 

Photo: Vernon Chalmers

Photo: Vernon Chalmers

Canon EF-S 18-135mm f/3.5-5.6 IS STM – versatile, high-performance zoom lens
Offering a focal range of 18–135mm, the EF-S 18-135mm f/3.5-5.6 IS STM has been created to offer photographers a compact, versatile zoom lens which can be used to capture a variety of subjects, from portraits to landscapes and action shots. Ensuring high-quality stills at slow shutter speeds, the EF-S 18-135mm f/3.5-5.6 IS STM features an intelligent optical Image Stabilizer which offers a 4-stop advantage over non-IS models. The lens will also sense whether the photographer is shooting normally or panning, engaging the most appropriate IS mode to capture the best possible image. When shooting movies, Dynamic IS automatically engages, countering any shake caused by the videographer's movement to produce smooth, stable footage.

For subtle background blur when exploring shallow depths of field in stills and movies, the EF-S 18-135mm f/3.5-5.6 IS STM features a circular aperture with an Electro Magnetic Diaphragm (EMD) which permits highly-accurate control over aperture settings. High image quality is also assured throughout the zoom range thanks to four groups of lens elements including one Ultra-low Dispersion (UD) and one Precision Molded Optics (PMo) element to counter chromatic aberration. Canon's optimised Super spectra coatings on each lens element also reduce ghosting and flare, ensuring images require minimal post-processing.  Source: Canon

Canon EOS 700D with Canon EF-S 18-135mm f/3.5-5.6 IS STM Lens

Canon Lens Hoods LH-DC60 for Canon PowerShot SX50 HS / SX40 HS Cape Town

Original Canon Lens Hoods - Canon LH-DC60 Lens Hood for the Canon Powershot SX50 HS / Canon SX40 HS / Canon SX30 IS digital cameras.

The Canon LH-DC60 Lens Hood is specifically intended (and designed to fit without adapter or extra attachment) with the new ultra-zoom Canon Powershot SX40 HS and SX50 HS digital cameras. Its purpose is to shield the lens from sun flare as well as to provide protection to the camera lens elements in the event of an impact.

LH-DC60 Lens Hood for PowerShot cameras

• Canon PowerShot SX50 HS
• Canon PowerShot SX50 HS
• Canon PowerShot SX30 IS  

More information on Canon PowerShot Camera Info >>

Canon EOS 550D / 600D / 650D / 700D / 70D Batteries Cape Town

Original Canon LP-E8 / LP-E6 rechargeable Lithium-Ion batteries / packs for Canon EOS 550D / 600D / 650D / 700D / 70D DSLR cameras.

LP-E8 Lithium-Ion Battery
Canon EOS 550D
Canon EOS 600D
Canon EOS 650D
Canon EOS 700D

LP-E6 Lithium-Ion Battery
Canon EOS 70D

More information on Canon EOS Cameras >>

Canon PowerShot SX280 HS Digital Camera

Canon PowerShot SX280 HS
The PowerShot SX280 HS is a super-charged SX-series model featuring Canon's very latest proprietary processor, the DIGIC 6 Image Processor, for improved performance and exceptional clarity in low-light scenarios. The camera makes it easy to show off your high quality images and video wherever you are, with enhanced built-in Wi-Fi® technology that lets you share photos with comments on social networking sites - even within specific groups. Capture everything from quick snaps to artistic images with a powerful 20x Optical Zoom and 25mm Wide-Angle lens, with Optical Image Stabilizer to reduce blur throughout the zoom range. Canon USA

Canon PowerShot SX280 HS Secifications

• 12.1-megapixel CMOS sensor
• 25-500mm f/3.5-6.8 lens
• ISO 80-6400
• 20x zoom
• Wi-Fi
• Full HD video
• DIGIC 6 processor
• 3-inch 461k-dot LCD

Installing CHDK on a Canon PowerShot Camera - CHDK

Canon Speedlite 430EX II Flash Review - YouTube Video

The Canon EX range of Speedlite flashes are compatible with Canon EOS DSLR / PowerShot G1 X / G15 and SX50 HS / SX40 HS digital cameras.

Canon EOS 70D vs Nikon D7100 - YouTube Video

This is a well prepared objective video 'shoot-out' review with the Canon EOS 70D camera getting exceptional high praise by the reviewer on all-round functionality and value for money.

Canon EOS 600D DSLR Camera Body / Lens Kits - Cape Town

Canon EOS 600D APS-C DSLR Entry-Level Camera 

Canon EOS 600D / Rebel T3i Body Only
18 Megapixel CMOS DIGIC 4 Image Processor. Kit Includes : EOS 600D DSLR Body, Neck Strap, Battery Charger Lc-E8E, Battery Pack Lp-E8, Interface Cable, Video Cable. Canon Software.

Canon EOS 600D / Rebel T3i 18 -55 IS Lens Kit
18 Megapixel CMOS. DIGIC 4 Image Processor. Kit Includes : EOS 600D DSLR Body, Efs 18-55 IS Ii Lens, Neck Strap, Battery Charger Lc-E8E, Battery Pack Lp-E8, Interface Cable, Video Cable, Canon Software

Canon EOS 600D / Rebel T3i 18 – 135 IS Lens Kit
18 Megapixel CMOS. DIGIC 4 Image Processor. Kit Includes : EOS 600D DSLR Body, Efs 18-135 IS Lens, Neck Strap, Battery Charger Lc-E8E, Battery Pack Lp-E8, Interface Cable, Video Cable. Canon Software

Canon EOS 600D Video Review
Canon EOS 600D PDF Brochure
More Cano EOS 600D Camera Information Canon Europe

Canon EOS 600D / T3i Key Specifications

• 18.0 Megapixel CMOS (APS-C) sensor
• DIGIC 4 Image
• ISO 100 - 6400 (expandable to 12800)
• EOS Full HD Movie mode with manual exposure control
• Vari-angle 3.0-inch Clear View LCD monitor
• Scene Intelligent Auto mode / Picture Style Auto
• Basic+ function, Multi-Aspect function and Creative Filters.
• 63-zone, Dual-layer metering system
• 9-point AF system utilizing a high precision, f/2.8 cross-type center point.
• 3.7 fps continuous shooting
• Compatibility with SD/SDHC/SDXC memory cards
• Compatible with the full line of Canon EF and EF-S lenses

Specification Source: Canon USA

Canon EOS 70D DSLR Camera - YouTube Review

Canon EOS 70D Preview: First Look at the Canon 70D

Canon EOS 650D DSLR Camera Body / Lens Kits - Cape Town

Canon EOS DSLR Entry-Level Camera

Canon EOS 650D / Rebel T4i Body Only
18 Megapixel CMOS. Kit Includes : EOS 650D Body, Neck Strap, Battery Charger Lc-E8E, Battery Pack Lp-E8, Interface Cable, Video Cable. Canon Software.

Canon EOS Rebel 650D / Rebel T4i 18-55 IS Lens Kit
18 Megapixel CMOS. Kit Includes : EOS 650D Body, Efs 18-55 mm IS Ii Lens, Neck Strap, Battery Charger Lc-E8E, Battery Pack Lp-E8, Interface Cable, Video Cable. Canon Software.

Canon EOS 650D / Rebel T4i 18-135 IS STM Lens Kit
18 Megapixel CMOS. Kit Includes : EOS 650D Body, Efs 18-135 mm IS STM Lens, Neck Strap, Battery Charger Lc-E8E, Battery Pack Lp-E8, Interface Cable, Video Cable. Canon Software.

Canon EOS 650D Video Review
Canon EOS 650D PDF Brochure
More Canon EOS 650D Camera Information Canon Europe

Canon PowerShot G1 X Digital Camera Review: YouTube Video

Canon EOS 1100D / Rebel T3 DSLR Camera Review - YouTube Video

Canon EOS 1100D DSLR / Rebel T3 Review

Canon EOS 1100D DSLR Camera Body / Lens Kits - Cape Town

Canon EOS 1100D DSLR APS-C Entry-Level Camera

Canon EOS 1100D / Rebel T3i Body Only
12 Megapixel CMOS. DIGIC 4 Image Processor. Kit Includes : EOS 1100D DSLR Body , Neck Strap , Lc - E10E Charger , Lp - E10 Battery , Interface Cable , Video Cable. Canon Software.

Canon EOS 1100D / Rebel T3i & 18 – 55 DC Lens Kit
12 Megapixel CMOS. DIGIC 4 Image Processor. Kit : EOS 1100D DSLR Body , Ef-S 18-55 DC Lens, Neck Strap , Lc - E10E Charger , Lp - E10 Battery , Interface Cable , Video Cable. Canon Software.

Canon EOS 1100D / Rebel T3i & 18 - 55 IS Lens Kit
12 Megapixel CMOS. DIGIC 4 Image Processor. Kit : EOS DSLR 1100D Body , Ef-S 18-55 IS Ii Lens, Neck Strap , Lc - E10E Charger , Lp - E10 Battery , Interface Cable , Video Cable. Canon Software.

Canon EOS 1100D Video Review
Canon EOS 1100D PDF Brochure
More Canon EOS 1100D Camera Information Canon Europe

Canon EOS 600D / Rebel T3i DSLR Camera Review - YouTube Video

Canon EOS 600D DSLR Camera Review

Canon EOS Cameras: Understanding Shutter Speed

Canon EOS How To Video: Understanding Shutter Speed

Canon EOS Cameras: Understanding Aperture

Canon EOS How To Video: Understanding Aperture

Canon EOS Cameras: Understanding ISO

Canon EOS How To Video: Understanding ISO

Canon EOS Cameras: Photography Overview

Canon EOS Cameras How To - Photography Overview

Canon EOS 650D / Rebel T4i DSLR Camera Review - YouTube Video

Canon EOS 650D First Look Preview

New Canon EOS 70D DSLR Camera: Sample Images

Official Canon EOS 70D Sample JPEG Images on the Canon Japan website.

Click image to visit website (for detailed official Canon EOS 70D Images / Movies)

http://web.canon.jp/imaging/eosd/samples/eos70d/index.html 

Adding a Canon Speedlite 430EX II Flash to my gear

I added a new Canon Speedlite 430EX II flash to my Canon EOS camera and photography system. This E-TTL II external Canon hotshoe flash unit will be paired with the new Canon EOS 700D (and Canon PowerShot SX40 HS) for event, indoor / low-light and macro photography. The Canon Speedlite 430EX II (as my current Speedlite 230EX II) is highly compatible with the Canon PowerShot SX50 HS / SX40 HS. Even the lens zoom function in E-TTL Mode is compatible with the SX40 HS (with which I am very impressed with).

Canon camera campatibility (not just EOS DSLR)
The Canon Speedlite 430EX II is not just compatible with Canon EOS DSLR cameras, but also Canon Powershot models (GX 1, G16, G15 and the SX range) with an external hotshoe mount.

Overview from Canon
Bringing a new level of versatility and capability to flash photography, the Speedlite 430EX II features a powerful flash (guide number of 141 ft./43m at ISO 100) with a fast recycling time in a compact, durable body. A one-touch quick-lock mechanism makes it easy to attach or detach the 430EX II from the camera and a metal foot has been added for strength and durability. Flash controls can now be set through the camera's LCD screen on compatible EOS Digital SLR cameras. The Speedlite 430EX II is also quieter, recycle time is 20% faster (as compared to the 430EX) and since it is compatible with Canon's wireless E-TTL, it can be used as an affordable "slave unit". Canon USA

More Canon Speedlite 430II Flash Information >>

Canon PowerShot SX50 HS / SX40 HS Batteries - Cape Town

Original Canon NB-10L rechargeable Lithium-Ion batteries for both the Canon Powershot SX50 HS / Canon SX40 HS (and Canon PowerShot G1 X / PowerShot G15 G16) prosumer digital cameras.

NB-10L Lithium-Ion Battery
Canon PowerShot SX50 HS
Canon PowerShot SX40 HS
Canon PowerShot G1 X
Canon PowerShot G15

More information on Canon PowerShot Camera Info >>

Overview: Canon EF-S 18-135mm and EF 40mm STM lenses

Canon EF-S 18-135mm and EF 40mm STM lenses

Canon EF-S 18-135mm f/3.5-5.6 IS STM Lens

• Versatile 18-135mm zoom range – perfect for travel
• Smooth, quiet STM focusing when shooting movies on compatible cameras
• Dynamic Image Stabilizer for smooth movie footage
• Fast autofocus with full-time manual override
• Minimum focusing distance of 0.39m 

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Canon EF 40mm f/2.8 STM Lens

• Portable pancake design
• Smooth, quiet STM focusing when shooting movies on compatible cameras
• Fast f/2.8 maximum aperture for low-light shooting
• Close focus to 0.3m Fast, quiet AF for pin-sharp results
• Great image quality right across the frame

Source: Canon

Canon PowerShot G16 Camera First Look Preview

Canon PowerShot G16 Camera First Look Preview 

Canon Video: How a (Canon) Digital Camera is Made

Canon Video: How a Digital Camera is Made

Canon PowerShot SX200 IS Overview - YouTube Video

Canon PowerShot SX200 IS Overview - YouTube Video

   

Canon PowerShot SX200 IS Main Features

• 12.1 Megapixel resolution
• 12x Optical Zoom
• Optical Image Stabilizer
• 28mm wide-angle lens
• Smart AUTO intelligently
• HD movie shooting
• HDMI output
• Blink Detection
• 3.0-inch LCD
• DIGIC 4 Image Processor
• Face Detection / Self-timer.

Feature Source

Canon USA

New Canon PowerShot S120 digital camera announced

Succeeding the PowerShot S110, the pocket-sized PowerShot S120 digital camera continues the tradition of built-in Wi-Fi® technology that allows for images and video to be shared to social networking sites or via email through the CANON iMAGE GATEWAY. Users can also download the free Canon CameraWindow app to their compatible iOS® or Android™ device and upload images from virtually anywhere.

24-120mm extra-wide angle lens
The PowerShot S120 features a sharp 24-120mm extra-wide angle lens with an aperture range of f/1.8-f/5.7. It is equipped with Canon's HS System, which combines a DIGIC 6 image processor and a 12.1-megapixel High-Sensitivity CMOS image sensor allowing for enhanced low-light image quality. The advancements to Canon's AF system allow users to achieve significantly faster autofocusing speeds. The S120 allows for continuous capture of up to 12.1 frames per secondiiat 12.1-megapixels. The camera also records 1080p/60p Full HD video and includes a built-in stereo microphone and convenient playback via HDMI output.

Multiple creative shot modes such as the new Star mode, Background Defocus mode, and handheld HDR Scene mode give users the ability to create images they will be proud to share. Smart AUTO technology selects 58 different pre-defined scenes without the need to switch modes, making it possible to take beautiful images in a variety of situations.

The PowerShot S120 is scheduled be available in October 2013 for an estimated retail price of $449.99. ETA and pricing to be Confirmed from Canon South Africa.

Source: Canon USA Press Release - more >>

New Canon PowerShot SX510 HS digital camera announced

The compact PowerShot SX510 HS digital camera incorporates a 30x optical zoom 24mm wide-angle lens, Intelligent IS technology for sharp, vivid images, a 12.1 megapixel CMOS sensor and Canon DIGIC 4 Image Processor that allows users to capture high-quality images. The camera also records 1080p Full HD video. The SX510 HS is equipped with built-in Wi-Fi® technology so that images and videos can be shared with friends and family wirelessly on social networking sites or via email through the use of CANON iMAGE GATEWAY. Users can also upload images from almost anywhere via their compatible iOS® or Android™ device with the download of the free Canon CameraWindow app.

The camera's Zoom Framing Assist feature automatically maintains the correct distance from the subject using a face recognition sensor to track and capture subjects for sharp still and video images. Upgraded from previous PowerShot models, the AF speed helps dramatically reduce lag time so that perfect shot will be captured with ease.

The PowerShot SX510 HS is scheduled to be available in September 2013 for an estimated retail price of $249.99. ETA and pricing to be Confirmed from Canon South Africa.

Source: Canon USA Press Release - more >>

Canon PowerShot G16 Digital Camera

Canon PowerShot G16 Camera User Manual - View>>

The PowerShot G16 digital camera builds upon the success of the PowerShot G15 by utilizing some of Canon's most innovative technologies. The first PowerShot in the G-series to come equipped with built-in Wi-Fi® technology, the G16 has the ability to share images and video to social networking sites such as Facebook®, Twitter®, YouTube®, and Flickr® or via email through the use of CANON iMAGE GATEWAY. Users can also upload images from almost anywhere via their compatible iOS® or Android™ device with the download of the free Canon CameraWindow app.

Digic 6 Image Processor
The PowerShot G16 features a 28-140mm wide-angle lens with an aperture range of f/1.8 - f/2.8, which helps while shooting in low-light conditions or for users who want to create a dramatic shallow depth-of-field with soft backgrounds. The G16 is equipped with Canon's HS System, which combines a DIGIC 6 image processor and a 12.1-megapixel High-Sensitivity CMOS image sensor, allowing for enhanced low-light image quality.

With improved AF times and reduced shooting lag over previous G-series models, the advancements to Canon's AF system help ensure users never miss a shot. Continuous shooting speeds of up to 9.3 frames-per-second are possible with the PowerShot G16, allowing users to capture images in full resolution as they happen***. The G16 also captures 1080p/60p Full HD video, and includes a built-in stereo microphone and an HDMI output so users have the ability to view videos on their HDTV.

New Star / Nightscape mode
The PowerShot G16 also features new shooting modes to capture breathtaking images day or night. The new Star mode gives users the ability to capture the brilliance and wonder of the night sky through the use of three scene modes. "Star Nightscape" lets users shoot the radiance of stars in a landscape image, while the "Star Trails" mode captures trails of stars to turn them into a luminous still image. "Star Time Lapse Movie" captures continuous still images of the stars and then combines each to create a stunning video replicating the motion of the stars in the night sky.

In addition, the camera's creative handheld HDR Scene mode automatically combines multiple shots of a scene to help create an image with a greater dynamic range without the necessity for a tripod. HDR Scene mode includes Natural, Art Bold, Art Embossed, Art Standard and Art Vivid options.

For photographers who want the convenience and ease-of-use of a compact camera with the feel of a DSLR, the PowerShot G16 features dials and controls similar to those on Canon's EOS Digital SLR cameras. It is also compatible with Canon Speedlite flashes and select accessories.

The PowerShot G16 is scheduled to be available in October 2013 for an estimated retail price of $549.99. ETA and pricing to be Confirmed from Canon South Africa.

Source: Canon USA Press Release - more >>

Canon PowerShot SX170 HS digital camera

Canon PowerShot SX170 IS
The PowerShot SX170 IS digital camera offers a long zoom in a compact camera body at an affordable price. The camera's 16x optical zoom with 28mm wide-angle lens and Optical Image Stabilization captures clear, vivid images whether a subject is up close or far away. Featuring High-Speed AF and Intelligent IS system that provides smooth video and sharp images via six stabilization modes, the SX170 IS operates with a DIGIC 4 Image Processor and a 16.0-megapixel sensor to create high-quality images. With 720p HD video capability, users can shoot still and video images and view both via an HDTV using an HDMI connector.

Complete with Smart AUTO technology, the PowerShot SX170 IS automatically selects the optimal settings from 32 predefined shooting situations, which helps the user to capture the best image possible. Powered by a new lithium-ion battery that provides efficient battery life, the SX170 IS has a 3.0-inch LCD screen and an ergonomic body allowing users to comfortably hold the camera.

The PowerShot SX170 IS digital camera is scheduled be available in September 2013 for an estimated retail price of $179.99. ETA and pricing to be Confirmed from Canon South Africa.

Source: Canon USA Press Release - more >>

New Canon PowerShot Cameras with Impressive Image Quality, Powerful Optics, and Fast Autofocusing

New Advanced Point-and-Shoot Lineup Includes the PowerShot G16, S120 and SX510 HS with Built-In Wi-Fi® and the New PowerShot SX170 IS Offers a Long Zoom in a Compact Camera Body

MELVILLE, N.Y., August 22, 2013 – Adding to its trademark line of esteemed digital cameras, Canon U.S.A., Inc., a leader in digital imaging solutions, today announced the release of four new feature-packed PowerShot digital cameras: the PowerShot G16, PowerShot S120, PowerShot SX510 HS and PowerShot SX170 IS. Designed to help photo enthusiasts create high-quality images and videos, these cameras feature advanced DIGIC imaging technology to deliver superb image quality in portable, compact digital camera bodies. In addition, all four models have the ability to achieve faster autofocusing speeds than was possible with previous PowerShot models. The PowerShot G16 and S120 also feature the new Star mode to help users capture the brilliance of a starry night sky, while the new Background Defocus mode allows users to soften the background of their images for a portraiture look.

For the connected photographer, the PowerShot G16, S120 and SX510 HS digital cameras come with built-in Wi-Fi® technology that allows for outstanding quality images and video files to be wirelessly transferred from the camera to social networking sites through CANON iMAGE GATEWAY#, to a PC, or users can upload images to virtually anywhere on their compatible iOS® or Android™ device* with the download of the free Canon CameraWindow app**. The Wi-Fi® setup process has been improved by Canon, making it easier than ever for users to initially setup these cameras. Software no longer needs to be installed onto a user's computer, so all initial setup can be accomplished from the user's smart device or computer, allowing for easy photo sharing on-the-go. Images can also be printed wirelessly using Wireless PictBridgei on select printers, including the Canon PIXMA MG7120 or PIXMA MG5520 Wireless Photo All-In-One printers, so special moments can be preserved and cherished for years to come.

"At Canon we are continually inspired to introduce the latest technological advancements to the PowerShot line of digital cameras," said Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies & Communications Group, Canon U.S.A. "Although smartphone camera popularity is continually increasing, the PowerShot line of cameras offers features such as advanced image sensors, high-quality optics, low-light capabilities and extremely fast autofocusing speeds that, when combined, are unrivaled by smartphone technology." Source Canon USA. Read more >>

New Canon PowerShot Models
PowerShot G16
PowerShot S120
PowerShot SX170 IS
PowerShot SX510 HS

Canon EOS 70D Interview With Canon South Africa

Canon EOS 70D Launch Interview With Canon South Africa


Roger Machin from Canon South Africa talks about the new Canon EOS 70D and what exactly Dual Pixel CMOS Autofocus means.

More Canon 70D Information >>

How to Choose a Lens for a Canon DSLR - YouTube Video

How to Choose a Lens for a Canon DSLR

Canon EOS 70D Dual Pixel CMOS AF Technology

Canon U.S.A., Inc., a leader in digital imaging solutions, today announced its parent company, Canon Inc., developed Dual Pixel CMOS AF, an innovative new autofocus technology for the EOS 70D Digital SLR camera. Dual Pixel CMOS AF, a phase-detection AF technology conducted directly on the image sensor plane, employs a CMOS sensor on which all of the effective pixels are able to perform both imaging and phase-detection AF simultaneously to achieve dramatically improved AF performance over prior EOS cameras during Live View and video shooting.

As digital SLR cameras have evolved in recent years in terms of functionality and performance, shooting styles have become more diverse. An increasing number of users no longer rely exclusively on the viewfinder when shooting, but rather view the camera's LCD monitor when using the Live View function to capture still images and when shooting video.

Canon EOS 70D Dual Pixel CMOS AF Technology

Canon's newly-developed Dual Pixel CMOS AF is an innovative new image-plane phase-detection AF technology that employs a CMOS sensor on which all of the effective pixels are able to perform both imaging and phase-detection AF simultaneously. Each individual pixel (the smallest structural unit capable of outputting an image signal) on the CMOS sensor incorporates two independent photodiodes (elements that transform light into electrical signals) which output signals that can be used for both imaging and the phase-detection AF. When using the EOS 70D Digital SLR camera's Live View function, the technology enables autofocusing with ease, flexibility, speed and accuracy similar to shooting through the viewfinder, enabling sharp focus to be obtained across a wide shooting area1 through phase-detection AF2 until final focus is achieved.

Compared with earlier generations of Canon's image-plane phase-detection AF3, Dual Pixel CMOS AF realizes shorter focusing times, outstanding tracking performance and smoother autofocusing during video shooting. And, because Live View shooting can be used in a manner similar to using the camera's viewfinder, the fast and smooth AF performance allows users to concentrate more attention on the subject and composing the photo when shooting.

Compared with the EOS Rebel SL1, which employs Hybrid CMOS AF II, the EOS 70D Digital SLR camera (scheduled to go on sale in September 2013), which is the first camera to feature Dual Pixel CMOS AF, not only achieves AF speed that is approximately 30 percent faster4 but also delivers improved Movie Servo AF tracking for continuously smooth focusing during video shooting, even when filming quickly moving subjects.

Because the outstanding AF performance of Dual Pixel CMOS AF is made possible with 1035models of EF lenses (including many earlier models and models available outside of Japan), users can enjoy a wide range of photographic endeavors achievable with various lenses.

Recognizing great potential for the application of this technology across diverse product categories, Canon aims to promote its development efforts in the field of AF technology, targeting further advances to contribute to expanding the world of photographic expression.

How Dual Pixel CMOS AF Works

Canon EOS 70D Dual Pixel CMOS AF Technology

Reference information - (click to Enlarge)

Phase-detection AF
With conventional phase-detection AF, the light that enters through the photographic lens is divided into two images. The difference in the focus point position between the two images is measured on a dedicated AF sensor rather than the image sensor itself, enabling the camera to determine the direction and amount of lens adjustment required to obtain proper focus. Because phase-detection AF enables fast focusing performance compared with contrast-detection AF, the technology is widely employed in digital SLR cameras, mainly for viewfinder shooting.

Dual Pixel CMOS AF employs the same measurement principle as a dedicated AF sensor, except that it is carried out directly with the image sensor. Its large coverage area enables smooth and reliable image-plane phase-detection AF for both still images and video with no reliance on dedicated AF sensors or contrast-detection AF.
Contrast AF

Contrast AF is an autofocus method employed in compact digital cameras and video camcorders, as well as conventional digital SLR cameras for Live View shooting. Because contrast is highest when an image is in proper focus, the camera analyzes the contrast information from the image on the image sensor, adjusting the lens until the maximum contrast value is reached. While contrast AF offers high focusing accuracy, it tends to require more time compared with phase-detection AF because the focusing components of the lens must be driven during AF measurement to find the point of peak contrast.
Hybrid CMOS AF and Hybrid CMOS AF II

Hybrid CMOS AF is an AF method employed in the EOS Rebel T5i Digital SLR camera and the EOS M digital camera that delivers enhanced focusing speed during Live View shooting and when shooting video. Combining fast phase-detection AF and high-accuracy contrast AF, Hybrid CMOS AF makes possible faster focusing performance than contrast AF alone, quickly measuring the subject distance using a dedicated phase-detection AF image element embedded in the CMOS image sensor and completing the process with extreme accuracy using contrast AF. The EOS Rebel SL1 camera features Hybrid CMOS AF II, which makes use of an imaging sensor that supports AF across a wide area spanning approximately 80 percent of the shooting area measured vertically and horizontally.

For more information about the development of Dual Pixel CMOS AF visit:http://usa.canon.com/gamechangeraf

About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. With approximately $40 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents registered in 2012† and is one of Fortune Magazine's World’s Most Admired Companies in 2013. In 2012, Canon U.S.A. has received the PCMag.com Readers' Choice Award for Service and Reliability in the digital camera and printer categories for the ninth consecutive year, and for camcorders for the past two years. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA.

Canon Source: http://www.usa.canon.com/cusa/about_canon?pageKeyCode=pressreldetail&docId=0901e02480933f37

The New and Powerful Canon EOS 70D Digital SLR Camera

July 2, 2013 – Canon U.S.A., Inc., a leader in digital imaging solutions, is proud to introduce the high-performance EOS 70D Digital SLR camera - bringing advanced features to photo enthusiasts looking for a step up from their entry-level digital SLRs. Featuring an innovative new Dual Pixel CMOS AF system for instant and precise focusing of video as well as still images, the EOS 70D also provides outstanding image quality and performance thanks to its new 20.2 megapixel APS-C Canon CMOS sensor and Canon's superb DIGIC 5+ Image Processor.

Canon's newly-developed Dual Pixel CMOS AF, a phase-detection autofocus (AF) technology on the camera's image sensor plane, enables users to shoot video with the new EOS 70D close to the quality of a video shot with a camcorder. Dual Pixel CMOS AF employs a revolutionary CMOS sensor on which all of the effective pixels are able to perform both still imaging and phase-detection AF simultaneously to achieve dramatically improved AF performance over other EOS cameras during Live View shooting and when shooting video.

Compared with Canon's conventional Live View AF systems, Dual Pixel CMOS AF realizes shorter focusing times, exceptional tracking performance and smoother autofocusing during video shooting. And, because Live View shooting can be used in a manner similar to using the camera's viewfinder, the fast and smooth AF performance allows users to concentrate more attention on the subject and composing the photo when shooting. Dual Pixel CMOS AF also supports 1031 models of EF lenses (including many earlier models), enhancing a photographer's creative options as well as maximizing the benefit of Dual Pixel CMOS AF in a variety of situations.

"The new EOS 70D Digital SLR camera is a game-changing DSLR model that incorporates advanced features for high-quality still and video capture and intuitive operation that allows photographers to evolve their creative vision from shooting still images to shooting moving images," said Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies & Communications Group, Canon U.S.A. "This camera's outstanding image quality combined with built-in wireless technology and popular creative functions and filters makes it easy to turn photos into works of art and share them immediately."
Wireless Connectivity

The EOS 70D Digital SLR camera's built-in wireless transmitter offers users several connectivity options to easily share their images. With the download of the free EOS Remote app2 from the Apple App Store or the Google Play store, users can connect to both iOS® or Android™smartphones and tablets3 to wirelessly transfer photos and videos from their camera to their device. They can also control aperture, shutter speed, and ISO from their smartphone. This camera also has the ability to connect directly to Canon's iMAGE GATEWAY4, making photos easily accessible and ready to share on social networking sites. In addition, the EOS 70D has the ability to connect wirelessly to computers, DLNA devices, Wi-Fi Certified® Canon cameras and wireless PictBridge5 compatible printers, such as the PIXMA MG6320 Wireless Photo All-In-One printer model.
Superb Still Performance

Featuring a new 20.2 megapixel APS-C Canon CMOS sensor and Canon's superb DIGIC 5+ Image Processor, as well as an extensive ISO range of 100-12800 (expandable to 25,600), the EOS 70D Digital SLR camera is capable of producing sharp, detailed images, even in low-light conditions. And with high-speed continuous shooting of up to 7.0 frames per second (fps) united with a 19-point all cross-type AF system (including a high-precision f/2.8 dual cross-type AF center point), it allows photographers to easily capture accurately focused fast moving subjects. In addition, the camera's Scene Intelligent Auto Mode delivers optimized photos and offers outstanding scene detection for amazing results even when shooting in low light.

The EOS 70D also incorporates a 63-zone Dual Layer IFCL (Intelligent Focus, Color & Luminance) AE metering system which enhances accurate exposures by minimizing random metering errors caused by varying subject colors and light sources. Other useful features include a built-in Electronic Level Function, Manual WB settings and AF Microadjustment.
Enhanced EOS Full HD Movie Mode for Professional Quality Video

With Canon's new Dual Pixel CMOS AF system and Movie Servo AF, the camera provides continuous phase-detection AF during video recording for quick and accurate focus tracking of moving subjects in the central 80 percent of the imaging area. While shooting with any of Canon's Stepping Motor (STM) lenses, such as the new EF-S 18-55mm f/3.5-5.6 IS STM lens, motor noise from the lens is significantly reduced so the camera will only capture the stereo sound of the scene being recorded. For added flexibility, the EOS 70D Digital SLR camera also features a built-in stereo microphone with manual audio level adjustment and an attenuator function to reduce audio clipping, an accessory jack for external stereo microphones and Video Snapshot mode with editing for expanded video shooting options. When users select the EOS Movie Mode, the EOS 70D offers the ability to shoot in 1080p Full HD video up to 30 fps in either ALL-I or IPB codecs with optional embedded time code, matching the flexibility of other current EOS cameras such as the EOS-1D X, EOS 5D Mark III, and EOS 6D models.
Expanding Creativity

The EOS 70D Digital SLR camera provides advanced amateur photographers and photo hobbyists looking to hone their creative and technical skills with an innovative range of in-camera imaging features such as High Dynamic Range, Multiple Exposure, Handheld Night Scene and HDR Backlight Control modes that allow for expanded creativity. The new camera is also equipped with built-in RAW Image Processing and Image Resizing functions.

When any one of the seven Creative Filters is applied in Live View, users can preview the effect of the filter on the three-inch Vari-Angle Touch Screen monitor without having to shoot the image first. Users can pick from effects such as Art Bold, Fish-eye, Water-painting, Grainy Black and White, Soft Focus, Toy Camera and Miniature and choose the one that best expresses their creative vision before or after the image is captured.

All of these features, when combined with a high-resolution Vari-angle Touch Screen 3.0-inch Clear View LCD monitor II with intuitive touch controls featuring multi-touch operation and Touch AF, make it the ideal camera choice for photographers looking for the best in imaging technology.

The EOS 70D is compatible with the full line of Canon EF and EF-S lenses as well as SD/SDHC/SDXC memory cards, including Ultra High Speed (UHS-1) cards.
Availability

The EOS 70D Digital SLR camera is scheduled to be available in September 2013 for an estimated retail price of $1199.00 for the body alone and $1349.00 bundled with an EF-S 18-55mm f/3.5-5.6 IS STM lens or $1549.00 bundled with the EF-S 18-135mm f/3.5-5.6 IS STM lens. Also available will be a new Battery Grip BG-E14 that conveniently accepts up to two LP-E6 battery packs or a set of six AA batteries for an estimated retail price of $270.00.

For more information about the Canon EOS 70D Digital SLR Camera, the full list of product specifications and compatible lenses, visit www.usa.canon.com/eos.
About Canon U.S.A., Inc.

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. With approximately $40 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents registered in 2012† and is one of Fortune Magazine's World’s Most Admired Companies in 2013. In 2012, Canon U.S.A. has received the PCMag.com Readers' Choice Award for Service and Reliability in the digital camera and printer categories for the ninth consecutive year, and for camcorders for the past two years. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA.

New Canon EOS 700D Digital SLR Camera With New Creative Controls

Canon EOS Rebel T5i / 700D Digital SLR Camera
Canon U.S.A., Inc., a leader in digital imaging solutions, is proud to introduce a new flagship model to its popular EOS Rebel line, the EOS Rebel T5i / 700D Digital SLR Camera. The incredible image quality and performance starts with an 18 megapixel CMOS (APS-C) sensor and Canon's superb DIGIC 5 Image Processor. Combined with an extensive ISO range of 100-12800 (expandable to 25600 in H mode), the EOS Rebel T5i / 700D boasts crisp, detailed images, even in low-light conditions. With a continuous shooting speed of up to 5.0 frames per second (fps) united with 9 all cross-type AF focus points, the new EOS Rebel T5i allows photographers the opportunity to shoot with ease, even in challenging shooting situations.

When shooting in Live View mode, the Hybrid CMOS AF system enables speedy and accurate autofocus for photos and video. Coupled with Canon's new EF-S 18-55mm f/3.5-5.6 IS STM lens, available in the standard kit lens bundle, the EOS Rebel T5i / 700D takes full advantage of the Stepping Motor (STM) technology, which allows the lens to smoothly and silently focus on the subject whether it is moving or standing still. When combined with the camera's high-resolution Vari-angle Touch Screen 3.0-inch Clear View LCD monitor II and intuitive touch controls, the EOS Rebel T5i / 700D stands as Canon's most "consumer-friendly" DSLR.

"Built to make advanced photography creative and fun, the EOS Rebel T5i Digital/ 700D SLR Camera gives users exceptional image quality and fast, intuitive operation along with creative functions to help advance photographic expression," said Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies & Communications Group, Canon U.S.A.

Expand Your Creativity with New Advanced Features
The EOS Rebel T5i provides amateur and advanced photographers looking to hone their creative and technical skills with a range of features that allow for crisp, clear images.

Whether it is adding saturation to a vivid landscape or applying a unique, vintage touch to a portrait, users who want to express their creativity can experiment with different effects and settings, composing a shot, by using one of Canon's seven Creative Filters. When the Creative Filters are applied in Live View, users can preview the filter on the vari-angle three inch LCD touch screen without having to shoot the image first. Effects such as ArtBold, Water Painting, Grainy Black and White, Soft Focus, Toy Camera, Fish-Eye and Miniature let users pick and choose how to best express their creative vision before or after the image is captured.

The EOS Rebel T5i / 700D features advanced shooting modes to take creative imaging even further. When using one of the advanced shooting modes such as Handheld Night Scene, HDR Backlight Control or Multi-Shot Noise Reduction, multiple images are taken and combined within the camera to help create the best quality image based off of the shots taken. Providing quick and easy accessibility, a new mode dial with Scene modes has been included, allowing users the flexibility to select the subject matter while the camera determines the optimal settings.

Enhanced EOS Full HD Movie Mode
The EOS Rebel T5i / 700D offers easy-to-use professional video capture. When users switch to EOS Full HD Movie mode, the EOS Rebel T5i / 700D offers the ability to shoot in 1080p Full HD video in a number of recording sizes and frame rates. With Canon's Hybrid CMOS AF System and Movie Servo AF, the camera provides continuous AF for focus tracking of moving subjects by helping to reduce the camera's need to "hunt", resulting in a quick and smooth continuous AF. While shooting with one of Canon's Stepping Motor (STM) lenses, such as the new EF-S 18-55mm f/3.5-5.6 IS STM lens, the camera will only capture the stereo sound of the scene being recorded. For added flexibility, the EOS Rebel T5i / 700D also features a built-in stereo microphone with manual audio level adjustment to enhance sound quality.

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Expanded Lineup of STM Lenses
Canon is expanding the lineup of STM lenses by adding one new lens, which now gives users three choices that will allow for the capture of stunning images and video with the EOS Rebel T5i / 700D - the EF-S 18-135mm f/3.5-5.6 IS STM, the EF 40mm f/2.8 STM and the new EF-S 18-55mm f/3.5-5.6 IS STM lens. The EF-S 18-55mm f/3.5-5.6 IS STM lens offers high magnification in a compact and lightweight EF-S standard zoom lens with an optical image stabilizer for up to four equivalent stops for shake correction. When paired with the Hybrid CMOS AF, it allows for smooth and quiet, continuous AF for photo and video capturing - making it the perfect combination for preserving those once in a lifetime moments.

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Availability
The EOS Rebel T5i Digital / 700D SLR camera is scheduled to be available in April for an estimated retail price of $749.99 for the body alone; $899.99 bundled with an EF-S 18-55mm f/3.5-5.6 IS STM lens kit, and $1,099.00 with the EF-S 18-135mm f/3.5-5.6 IS STM lens kit.

The new EF-S 18-55mm f/3.5-5.6 IS STM lens also is also scheduled to be available separately in April at an estimated retail price of $249.99.

For more information about the Canon EOS Rebel T5i Digital / 700D SLR Camera, the full list of product specifications and compatible lenses, visit www.usa.canon.com/eos.

Canon EF-S 18-135mm f/3.5-5.6 IS Lens Review - YouTube Video

Canon EF-S 18-135mm f/3.5-5.6 IS (Non TSM)

Offering a multi purpose zoom range from wide angle to telephoto, and featuring Canon’s 4-stop Image Stabilizer, the EF-S 18-135mm f/3.5-5.6 IS provides complete versatility what ever your needs.

Canon EF-S APS-C Lens information >>

Canon Holds No. 1 Share Of Global Interchangeable-Lens Digital Camera Market For 10 Consecutive Years

Canon Inc., today announced that the company's EOS line of interchangeable-lens digital cameras (Digital SLR and compact-system cameras) have consistently maintained the No. 1 share worldwide in terms of volume within the interchangeable-lens digital camera market for the 10-year period from 2003 to 2012.*1

In addition to interchangeable lenses, Canon also develops its own key components - the CMOS image sensors and image processors - employed in the company's interchangeable-lens cameras, incorporating the most advanced of these technologies in its flagship EOS-1D series. By applying these technologies to other models as well, Canon has successfully created a powerful product lineup that effectively responds to the needs of a wide range of users, from professionals to entry-level users, which has enabled the company to maintain the top global share.

In 2003, the dawn of Digital SLR cameras, Canon introduced its breakthrough EOS Digital Rebel, a compact and lightweight user-friendly camera that set the stage for growth in the Digital SLR market while, at the same time, captured the top share of the global market. Since that time, Canon, in the company's ongoing pursuit of high image quality, has launched a number of models targeting advanced-amateur users that offer among the highest levels of performance for their class, including the EOS 5D series, which paved the way for Digital SLR video recording.

In 2012, Canon celebrated the 25th anniversary of the introduction of the EOS camera system and marked its 10th consecutive year as the market's world leader. During the year, Canon launched the compact-system EOS M, aimed at expanding the company's entry-level user base, along with the EOS 6D, the world's smallest and lightest*2 Digital SLR camera equipped with a 35mm full-frame CMOS sensor, which contributed to the growth of the advanced-amateur user segment.

This year, Canon introduced the EOS Rebel SL1, the world's smallest and lightest*2 Digital SLR camera equipped with an APS-C-size sensor, bolstering its product lineup with a model befitting the industry's top brand while targeting its 11th straight year as the world's market leader.

With a history of producing cameras that dates back to the company's founding in 1937, Canon will continue refining its diverse imaging technologies based on its core optical technologies, striving to produce exceptional and reliable lenses and cameras that cater to the varying needs of photographers-from first-time users to advanced amateurs and professionals-while contributing to expanding the photographic and video imaging culture.

*1 Based on a survey by Canon.

*2 As of March 1, 2013, based on a Canon survey.

About Canon U.S.A., Inc.Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. With approximately $40 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents registered in 2012† and is one of Fortune Magazine's World’s Most Admired Companies in 2013. In 2012, Canon U.S.A. has received the PCMag.com Readers' Choice Award for Service and Reliability in the digital camera and printer categories for the ninth consecutive year, and for camcorders for the past two years. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss.

New Canon PowerShot SX280 HS Digital Camera with 20x Zoom, Wi-Fi and GPS

Fusing portability with high-quality image technology, Canon U.S.A., Inc., a leader in digital imaging solutions, today announced the new 12.1-megapixel PowerShot SX280 HS Digital Camera with built-in Wi-Fi® technology and an impressive 20x Optical Zoom lens. Amazingly compact, the PowerShot SX280 HS digital camera is the first Canon camera to feature Canon's DIGIC 6 Image Processor, the most advanced processor to date, delivering incredible detail and fast continuous shooting performance.

"Canon recognizes the importance of capturing the highest quality images possible and sharing them instantly and easily," said Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies & Communications Group, Canon U.S.A. "The PowerShot SX280 HS Digital Camera with its impressive features provides users the resources to shoot in almost any situation and the creative tools to help capture their vision."

Share Great Images Wirelessly
The PowerShot SX280 HS digital camera's Wi-Fi® connectivity offers users connectivity options to share their beautiful images. With the download of the free Canon CameraWindow app1 from an Android TM or IOS® store, users can connect to both iOS® or AndroidTM smartphones and tablets2 to wirelessly transfer photos and videos from their camera to their device. This camera also has the ability to connect directly to social networking sites and to Canon's iMAGE GATEWAY3, making photos easily accessible and ready to share. In addition, the PowerShot SX280 HS digital camera has the ability to connect wirelessly to computers, select PowerShot wireless cameras, and wireless PictBridge4 compatible printers, such as the PIXMA MG6320 and MG5420 Wireless Photo All-In-One printer models.

Powerful and Versatile 20x Optical Zoom Lens
Providing users the ability to capture images with stunning quality, the PowerShot SX280 HS digital camera features a 25mm wide angle lens and impressive 20x optical zoom (up to 500mm) providing versatility in a pocket-sized camera. At wide angle, the PowerShot SX280 HS digital camera is ideal for capturing lasting memories of family and friends at get-togethers as well as stunning landscapes. The lens' super telephoto reach allows photographers to bring subjects in close and is perfect for capturing images at sporting events, distant nature scenes and wildlife in their natural habitat.

Exceptional Images and Fast Performance
The PowerShot SX280 HS digital camera is packed with a variety of impressive imaging features that help ensure moments are preserved in stunning quality. In conjunction with the PowerShot SX280 HS digital camera's 12.1-megapixel High-Sensitivity CMOS image sensor, the DIGIC 6 Image Processor creates the Canon HS SYSTEM. This system is responsible for the PowerShot SX280 HS digital camera's improved low-light performance up to ISO 6400, with minimal noise and maximum detail.

In addition, the PowerShot SX280 HS digital camera features advancements in Canon's Auto Focus (AF) system with improved AF times and reduced lag over previous SX-series models. The responsive high-speed AF helps users to capture great shots as they happen, with reduced lag time. Adding to the camera's diverse feature-set is High-Speed Burst HQ which allows for continuous, fast-action, high-resolution shots at up to 14fps. With incredible zoom capabilities, fast and responsive AF, stunning resolution and easy-to-use features, the PowerShot SX280 HS digital camera is the perfect camera for vacationing or capturing a morning soccer game.

Further advancements attributed to DIGIC 6 Image Processor can be experienced in movie mode, which records in MP4 format. For added flexibility, the PowerShot SX280 HS digital camera allows you to shoot video in a selectable frame rate of up to 60 fps or up to 30 fps resulting in smooth and rich 1080p Full HD video. Users will also notice improved image stabilization with Dynamic IS, which detects and can compensate for tilt and parallel movement (shift blur) to help create improved video clarity.

Simplicity and Convenience
The PowerShot SX280 HS digital camera offers a variety of easy-to-use features that help take the guesswork out of capturing captivating, imaginative photos. With Smart AUTO, the camera identifies an ideal image setting by intelligently selecting from one of 58 pre-defined modes. To combat blurry images, the PowerShot SX280 HS digital camera utilizes its Intelligent IS system, which draws from six different stabilization modes to choose the best IS for the current shooting condition. The Intelligent IS system, combined with Smart AUTO creates the camera's Hybrid AUTO mode which helps create a beautiful and steady HD video clip (up to approximately 4 seconds) in Movie Digest mode every time a user shoots a still image while the Movie Digest mode is activated.

Adding to the camera's diverse feature set, the PowerShot SX280 HS digital camera is also equipped with a built-in GPS receiver5, and when activated, data is recorded along with each image. Users can easily access the location where their photos were taken without depending on their often vague post-vacation memory. The built-in GPS receiver not only records the exact location of the shot, but users can create a visual log of their journeys on a map using the bundled Canon software.

To further help ensure that an image is never missed, the PowerShot SX280 HS digital camera comes equipped with ECO mode to assist with battery conservation. ECO Mode manages the 3.0 inch, 461k LCD screen brightness and turns off when the camera is inactive. ECO Mode can be activated for easy power preservation when an additional battery is out of reach or the moment is too exciting to put the camera down.

Pricing and Availability
The PowerShot SX280 HS digital camera is expected to ship in April 2013 for an estimated retail price of $329.99.

For more information about the new Canon PowerShot cameras, visit www.usa.canon.com/powershot

About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. With approximately $40 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents registered in 2012† and is one of Fortune Magazine's World’s Most Admired Companies in 2013. In 2012, Canon U.S.A. has received the PCMag.com Readers' Choice Award for Service and Reliability in the digital camera and printer categories for the ninth consecutive year, and for camcorders for the past two years. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss.

Canon Press Release Official Link http://www.usa.canon.com/cusa/about_canon?pageKeyCode=pressreldetail&docId=0901e02480844e8a

Canon PowerShot SX40 HS - The road to my first ultra-zoom camera

Over the years I never really bothered owning anything other than a few Canon PowerShot A-Series digital cameras (A520 / A590). Nothing more than a few point-and-shoot holiday photos and for the fundamental understanding of the digital photography process and my hands-on Canon IT sales experience. But all changed in September 2012 while researching a client's requirement for a high-quality, ultra-zoom / telephoto digital camera, but preferably not a Canon EOS DSLR camera.

As an independent Canon IT product re-seller I consulted the Canon PowerShot pricelist and looked at the Canon PowerShot SX30 IS with 35x zoom lens, but it was discontinued and replaced with the more powerful PowerShot SX40 HS. On Canon’s USA website I was greeted with the esthetically beautiful and spec-impressive new 35x zoom lens PowerShot SX30 replacement. With it's 35x ultra zoom, Digic 5 Image Processor, 12.1 Megapixel CMOS sensor and Full HD video format I was more than impressed with the Powershot SX40 HS. I wanted one as well. And as quick as possible.

Canon camera research / purchase
After the product and price research and my countless review readings my client (WPCA / Nashua Mobile Cape Cobras marketing) purchased the Canon PowerShot SX40 HS with one 32 GB Philips SD Memory card (and Lowepro camera bag). As a non-DSLR camera the SX40 HS is ideally suited for their Social Media / internal marketing and general photo and short HD video requirement. Before delivery I had a weekend opportunity for setup and testing the SX40. With its ultra zoom and automatic image stabilser I took some great looking photos straight out the box. All on automatic and all true what most (professional) reviewers had to say about this camera.

Deciding between the Canon PowerShot SX40 HS or SX50 HS (for myself)
At time of ordering I had the choice between the SX40 and the newly available SX50 (with 50x zoom and other enhancements). It took some deliberation to work through the decision-making process, but at the end based my decision on the following criteria:
Same camera as client (decreased learning curve / quick support)
SX40 received very good to excellent reviews from professionals / current owners
Extended zoom and other enhancements on SX50 not a deal-breaker (for me)
SX50 was R1000-00 more expensive (at time of purchase)
Used the balance of my budget to invest in a Manfrotto tripod

Ordering, unpacking and 'shooting'
I ordered my SX40 HS camera from the Canon distributor early December 2012 and collected the product almost immediately. As with the client's SX40 the camera was exceptionably well packaged (as always from Canon) and started taking some decent looking photos after its first battery charge (included NB-10L lithium-ion battery was charged in 1.5 hours and last for up to +- 380 shots).

The operating and menu-system is typical Canon and I was quite impressed with standard / automatic point-and-shoot arrangements and image stabilisation. Its early days, but have started experimenting with the myriad of functions and settings.

Basic photography hardware / software home-office setup
Here some of the equipment I aquired / added to compliment the Canon PowerShot SX40 HS:

• 2x 16 GB (Class 10) Philips SD memory cards
• Multi-purpose camera bag
• Manfrotto MKC3-H01 compact tripod 

For the occasional printing of photographs its hooked-up to my existing Canon Pixma MG 4160 colour multifunction printer. Once again a quality Canon product to suite a low to medium home/office budget. Great scanning/copying and automatic duplex printer with both USB and Wi-Fi connectivity.

For downloading photographs, image management and post-production I just use Google Picaso at the moment, but started experimenting with Adobe Photoshop Lightroom 4.3 for more enhanced post-production (with my dual -display and workstation setup).

DSLR vs Point-and-Shoot / Bridge Cameras
The Canon PowerShot SX40 HS is not a Digital Single-Lens Reflex (DSLR) camera and with its 35x optical ultra-zoom lens, LCD and Electronic viewfinder (EVF) is not a point-and-shoot camera either. By many it is refered to as a Bridge camera for 'bridging the gap' between the higher-end DSLR and entry-level digital camera technologies. More information on bridge cameras - read.

Conclusion
At this stage I am more than satisfied with my choice of Canon PowerShot bridge camera. There is still some significant learning, but with sustained confidence in Canon quality an plenty subject experiments I should be up to the task. Herewith a few photographs taken at my first real opportunity recently.

Canon PowerShot SX40HS